Shaonian Dedao
少年得到
Shaonian Dedao (少年得到) is a K12 education app launched in April 2018, targeting children aged 5–15 with online learning services . The company was founded by Zhang Quanling, a former CCTV host who sought to make high-quality educational resources accessible across different regions . Its flagship product is "Quanling's Chinese Class" (《泉灵的语文课》), a live-streamed course developed by Zhang herself that uses patented teaching methods—such as the "storytelling glove" and "imagination magic wand"—to build structural thinking and writing skills rather than simply tutoring school curriculum . By late 2019, the app had accumulated over 2 million users with nearly 1 million monthly active users across platforms, and its spring 2019 course sold out 1,500 spots within an hour with a spring-to-fall renewal rate of 80% .
The company raised over 100 million RMB in a Series A+ round in November 2019, led by China Growth Capital with follow-on from FreeS Fund, Everbright New Economy Fund, and others . FreeS Fund, an early investor, saw the bet as a play on scarce high-quality supply in Chinese language extracurricular education and the team's content-production capabilities . During the 2020 pandemic, Shaonian Dedao reportedly achieved "leapfrog growth" through rapid operational adjustments, including launching information-flow advertising and conversion courses within days of the Lunar New Year .
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Coverage
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