Sheng Lin
林盛
Sheng Lin is the founder and CEO of Zhongxuegao (钟薛高), a Chinese ice cream brand positioned as "fresh Chinese craft" with ambitions to become China's best and highest-quality ice cream . He established the company by 2019 and represented it at FreeS Fund events, where he discussed product, brand, and traffic strategy in the consumer sector . Under his leadership, Zhongxuegao participated in Double 11 campaigns and navigated the post-dividend consumer market, with Lin speaking on early-stage consumer company breakthroughs as of 2019-2020 .
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Coverage
After 618: What's Next for Consumer Brands | FreeS Fund Business School
After 967.4 billion in cumulative GMV, who is swimming against the current?
峰瑞资本·5 Deals, Double 11 Results Roundup, 24+ Awards... 42 Highlights and 7 Insights | FreeS Fund Blackboard · November
Do what's right, not what's easy
峰瑞资本·The Mid-Game Battle of Double 11: What Chicecream, Saturnbird, Plant, and Huasheng Haoche Did Right
Swift as the wind, steady as the forest, fierce as fire, immovable as the mountain.
峰瑞资本·618 Sales Roundup, World's Smartest Companies... 16 Updates and 7 Insights | FreeS Fund Blackboard · June
Do what's right, not what's easy.
峰瑞资本·Landing in Shanghai, Selling 100 Million Bags in 7 Months... 7 Companies Reach New Heights, Plus 4 Awards | FreeS Fund Blackboard · May
Do what's right, not what's easy.
峰瑞资本·How Can Early-Stage Consumer Companies Break Through in the Post-Dividend Era? | FreeS Fund 2019 CEO Annual Meeting
China never lacks high-dividend channels — you just have to stay sharp.
峰瑞资本·Be Long-Term Greedy, Be a True Hero | FreeS Fund 2019 CEO Annual Meeting
Let's Go Further Together
峰瑞资本·FreeS Fund Year-End Special | Navigating the Consumer Cycle: 19 Stories That Broke Through the Fog
"Success is not final, failure is not fatal: it is the courage to continue that counts."
峰瑞资本·
