Sheng Lin
林盛
Sheng Lin is the founder and CEO of Zhongxuegao (钟薛高), a Chinese ice cream brand positioned as "fresh Chinese craft" aiming to be China's best and highest-quality ice cream, per his own framing in a 2019 FreeS Fund year-end feature . He launched the brand by at least early 2019 and was actively steering its strategy through major shopping events like 618 and Double 11 in 2019–2020, where he discussed product, brand, and traffic strategy in FreeS Fund-hosted forums . The available material clusters in 2019–2020; elsewhere's corpus does not cover later developments.
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Coverage
After 618: What's Next for Consumer Brands | FreeS Fund Business School
After 967.4 billion in cumulative GMV, who is swimming against the current?
5 Deals, Double 11 Results Roundup, 24+ Awards... 42 Highlights and 7 Insights | FreeS Fund Blackboard · November
Do what's right, not what's easy
The Mid-Game Battle of Double 11: What Chicecream, Saturnbird, Plant, and Huasheng Haoche Did Right
Swift as the wind, steady as the forest, fierce as fire, immovable as the mountain.
618 Sales Roundup, World's Smartest Companies... 16 Updates and 7 Insights | FreeS Fund Blackboard · June
Do what's right, not what's easy.
Landing in Shanghai, Selling 100 Million Bags in 7 Months... 7 Companies Reach New Heights, Plus 4 Awards | FreeS Fund Blackboard · May
Do what's right, not what's easy.
How Can Early-Stage Consumer Companies Break Through in the Post-Dividend Era? | FreeS Fund 2019 CEO Annual Meeting
China never lacks high-dividend channels — you just have to stay sharp.
Be Long-Term Greedy, Be a True Hero | FreeS Fund 2019 CEO Annual Meeting
Let's Go Further Together
FreeS Fund Year-End Special | Navigating the Consumer Cycle: 19 Stories That Broke Through the Fog
"Success is not final, failure is not fatal: it is the courage to continue that counts."
