Sujing Life

Sujing Life (速境生活), known by its brand SPEEDIANCE, is a smart-fitness company founded in December 2020 by Tao Liu (刘韬), focused on digitizing strength training — its home-fitness machines use direct-drive motors to generate "digital weight" instead of physical plates, with in-house core tech in drive-circuit design and control algorithms . Its first product launched on Kickstarter in late 2021 at an average price of $2,100, raising nearly $600,000 as the platform's only digital strength-training product; a Pre-A round of over 10 million RMB followed, with FreeS Fund among the investors . By 2023 it had closed two more rounds totaling 50 million RMB led by Oriza Seed and Haiyi Capital, expanded from home use into gyms and commercial "宗师" product lines, and gained traction with advanced fitness users in overseas markets like the US . After three years of overseas business, it recently added a smart exercise bike to its lineup, per a 2024 FreeS Fund conversation .