Wei Tang

Wei Tang (唐炜) is the founder and CEO of Kaishan (开山), a new-style premium baijiu brand that raised multiple rounds from Source Code Capital, including a RMB 100 million Series B in mid-2020 . He launched the brand to target younger Chinese consumers, positioning it as an alternative to legacy names like Moutai and aiming to bridge what he saw as a generational gap in baijiu consumption . The funding came amid the pandemic, which Tang framed as validation of Kaishan's product and marketing innovation . elsewheres corpus does not cover more recent developments or additional biographical detail.