Xiaojun Li

Xiaojun Li is a partner at IDG Capital, known within the firm for his deliberative, analytical temperament . He has built a reputation on "seeing people" — what 暗涌Waves described as a "scientific" approach to the otherwise intuitive art of reading founders, a skill that left an impression on many in the industry . His investment methodology, as he laid out in a 2026 collection of aphorisms, treats early-stage investing as a formula of three reinforcing capabilities: seeing (building reputation so founders come to you first), picking (making decisions under imperfect information), and winning (proving value through long-term partnership) . The same piece frames taste as an intuitive ranking ladder formed only after seeing "enough, and enough good things" — a standard he applies to himself as much as to deals . Elsewhere's corpus notes that IDG itself is understood through Li's intellectual style: "in some sense, this is also the底色 [underlying character] of IDG as an institution" .