Xibei

Xibei (西贝) is a Chinese restaurant group that built an integrated supply chain stretching from production bases to central kitchens and stores. Starting in 2014, it developed a "production base + factory + store" model with facilities including an organic oat noodle base in Wuchuan and dairy bases in Zhenglan Banner . During the pandemic, Xibei accelerated its online transformation, expanding into delivery, e-commerce, and corporate catering. Its WeChat mini-program "Xibei Zhenxuan" sold not only self-branded prepared dishes like oat fish noodles and braised beef bones, but also third-party products such as CP Group eggs—positioning it as a potential "Xiaomi of catering" that could reach consumers directly and sell both its own and others' products . The company used enterprise WeChat to connect store managers with customers for online ordering and delivery services .