Xibei

Xibei is a Chinese restaurant chain known for its northwestern Chinese cuisine, particularly its oat noodle dishes. During the early-pandemic period, it was cited by 峰瑞资本 as a leading example of how major restaurant brands could evolve by building direct-to-consumer online capabilities—operating its own WeChat mini-program "Xibei Zhenxuan" to sell not just its own pre-made dishes but also third-party products like eggs, effectively aiming to become a "Xiaomi of catering" that combines brand, product, and channel . In 2021, it was also referenced alongside Haidilao and Ajisen as one of the more highly chain-ized Chinese restaurant brands, though the analysis noted that even such leaders tend to hit expansion bottlenecks around 300–600 outlets . Beyond the food sector, Xibei has appeared as a corporate client of Zion, a no-code platform backed by Linear Capital .