Xin La Dao
新辣道
Xin La Dao (新辣道) is a Chinese food and catering company founded by serial entrepreneur Li Jian, who also serves as CEO of supply-chain spinoff Xinliangji . The group built its reputation on supply-chain efficiency and category development in the catering sector, with Li positioned as an advocate for "supply-chain upgrades" as a core competitive lever . In 2019, Xinliangji raised an additional 300 million yuan to expand its vertically integrated supply chain, leveraging cold-chain logistics and 200,000 mu of farming bases to supply restaurant partners with "blockbuster" food products . Li's entrepreneurial philosophy, shaped across three startups over 22 years, treats a company's original mission and its moat as fundamentally the same question .
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Coverage
Veteran Entrepreneurs: Surviving the Darkest Hours While Spotting the Windows God Opens | FreeS Fund 2020 CEO Annual Meeting
Original Convictions, Darkest Hours, and Moats
峰瑞资本·Leading Catering Supply Chain Enterprise Xinliangji Raises Another 300 Million Yuan | FreeS Fund Investment News
Fish, shrimp, crab, and shellfish — all caught in one net.
峰瑞资本·Li Jian of New Spicy Way: 22 Years, 3 Startups, Crossing Mountains and Seas — 6 Principles | FreeS Fund Business School
The "Ordinary Path" of a Restaurant Industry Veteran
峰瑞资本·Since China will give birth to far more world-class brands than we can imagine over the next 20 years, what can we do right now?
Study the essence of industries, capture signals of the future.
峰瑞资本·
