Xin La Dao
新辣道
Xin La Dao (新辣道) is a Chinese fish hotpot restaurant group founded by Li Jian, a serial entrepreneur who started out selling boxed meals, went through bankruptcy and depression, and eventually built the chain to over 1 billion RMB in annual sales, as told in his own account at a FreeS Fund "CEO Says" event . The signature dish traces back to a suobianyu (梭边鱼) hotpot that Li Jian first tasted from the restaurant owner who later became his partner, Xu Bochun . After three ventures over 22 years, Li Jian went on to found the restaurant supply-chain brand Xinliangji (信良记), where he serves as founder and CEO .
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Coverage
Veteran Entrepreneurs: Surviving the Darkest Hours While Spotting the Windows God Opens | FreeS Fund 2020 CEO Annual Meeting
Original Convictions, Darkest Hours, and Moats
Leading Catering Supply Chain Enterprise Xinliangji Raises Another 300 Million Yuan | FreeS Fund Investment News
Fish, shrimp, crab, and shellfish — all caught in one net.
Li Jian of New Spicy Way: 22 Years, 3 Startups, Crossing Mountains and Seas — 6 Principles | FreeS Fund Business School
The "Ordinary Path" of a Restaurant Industry Veteran
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