Xuni Pictures

Xuni Pictures (虚拟影业) is a Chinese animation and virtual idol studio co-founded in 2019 by He Zijing, Sa Dao (Liu Huai), and director Wei Qi, with He serving as co-founder and CEO . The company produces original 3D CG animated series such as *Changjian Fengyun* (长剑风云) and operates virtual performers including virtual He Zhui and virtual Hezi, treating them as digital actors rather than simple VTuber avatars .

The studio blends traditional 3D CG with motion-capture technology and distributes through newer platforms like Douyin and Bilibili to reach younger audiences . FreeS Fund (峰瑞资本) led its pre-A round of over 10 million RMB in September 2021 and had backed it as its first virtual-idol bet . In a 2021 FreeS Fund summit, He described the field developing faster than expected, spurred by the metaverse wave and setbacks for real-world celebrities, though she also cautioned that rushed capital entry had flooded the market with uneven-quality content .