Yonghao Luo

Yonghao Luo is the founder and CEO of Smartisan (锤子科技), the Chinese consumer electronics and software company known for its smartphones and design-centric brand . In FreeS Fund's 2018 CEO annual meeting coverage, he described six years of building the company as a mix of "tragedies" and hard-won lessons, reflecting on how he had "made peace with the world" after earlier tendencies to fight over small things . His public persona blends earnest craft ideology with self-aware humor — FreeS Fund noted that users bought into Smartisan's "artisan spirit" and industrial design as much as the physical product, with Luo's famously theatrical launch events (one writer likened them to comedy routines) serving as a key brand channel . After Smartisan's struggles, he pivoted to live e-commerce in 2020, where his streams became a major sales platform for brands including FreeS portfolio companies like Xinliangji, Zhongxuegao, and Zhi Guan .