Zhongxuegao

Zhongxuegao (钟薛高) is a Chinese premium ice cream brand founded by Lin Sheng (林盛), who serves as its CEO . The company positioned itself as "鲜活的中国之造" (vivid Chinese craft) with the ambition to make "中国最好、最有品质的冰淇淋" (China's best, highest-quality ice cream) .

The brand emerged as part of a cohort of new Chinese consumer companies that gained attention in the late 2010s. In 2018, Zhongxuegao was named to several industry lists, including the "新匠人 100" (Top 100 New Craftsmen) and "2018 年值得关注的中国食品消费品创业公司" (2018 Chinese Food & Consumer Startups to Watch) , and was recognized as one of the "2018 社交零售十大影响力品牌" (Top 10 Social Retail Influence Brands) alongside Particle Fever .

Lin Sheng represented the company at FreeS Fund's 2019 CEO Annual Meeting, where he discussed how early-stage consumer companies could break through in what was described as the "post-dividend era" of declining traffic红利 . The company participated in Double 11 sales events, with Lin noting in late 2019 that it was their second year participating without setting specific sales targets .