Zhuben
逐本
Zhuben is an aromatherapy skincare brand founded by Liu Qianfei, which raised $50 million across Series A and B rounds in early 2021, with 5Y Capital participating in both . The company was positioned as a new consumer brand with sustainable growth potential, landing on 5Y Capital's 2022 Growth50 list alongside the likes of Bosie and Xiaomi . Liu Qianfei herself was recognized among notable founders on the same new consumption honors list, and in late 2022 joined a 5Y Capital wilderness survival program alongside founders from Kuaishou, Agora, and others . The 2021 funding was earmarked for product R&D, with Yuanjing Capital and Yusheng Capital leading the respective rounds .
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Coverage
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五源资本·5Y News | Aromatherapy skincare brand *Zhuben* closes two rounds totaling $50 million in funding
A holistic wellness brand that embraces the philosophy of "less is more."
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