In front of macarons, both Justin Sun and Web3 look like the real economy.

"I really can't anymore"

I have to say, Macaron is an absolutely incredible product.

I thought MyShell had already reached the absolute peak of AI products detaching from reality, but it turns out there's always a bigger fish 🥵

Next to Macaron, Justin Sun and Web3 look like real industries.

This thing has been getting hyped up lately with massive ad spend, billing itself as the "world's first Personal Agent."

I actually downloaded it, used it for a few minutes, and it made me laugh.

Most of the Agents inside Macaron are AI-generated text webpages. Not even mini-games — literal text webpages.

This is honestly hilarious. I've never seen a product that puts so little effort into its own fiction.

Open Macaron and you get a chat interface first. Swipe left and you're at the Agent Store. There are plenty of officially recommended Agents in there. I clicked on "Anti-Fraud Guide."

It's a pure text webpage. Seriously, just a webpage, AI-generated, not kidding. Do you feel me, friends?

I clicked on another one called "GreenWave Energy," thinking it might be something advanced.

It's a webpage that looks like an NGO site, complete with team member bios — CEO, CTO, the whole thing.

But it's all made up. I searched online — there really is a GreenWave organization, but it has absolutely nothing to do with what Macaron generated.

At this point, my only feeling was genuine admiration. To build something this "incredible" and still do heavy marketing, rubbing shoulders with all these tech journalists — the founder's mental fortitude is truly something else.

With my last shred of hope, I went back to the chat interface and asked Macaron to remind me: "I have an event in Haidian tomorrow at 6 PM."

Macaron created a "Schedule Assistant" Agent. Then I still had to manually set the time again inside this tool. After setting it, from yesterday until now, Macaron hasn't sent a single reminder.

Not surprising, really.

I rarely get this entertained by a product. Using Macaron, I genuinely couldn't keep a straight face.

Peel back its comical product surface and touch its soul, and you'll find the bro is telling a story with incredibly strong synthetic-data vibes.

I call it "Synthetic Narrative."

Level one narrative: Vibe Coding. This is a very real trend. Products like Cursor and Claude Code actually get shit done.

Level two narrative: the Vibe Coding community. Now this is a secondary narrative — a "believe it if you want" kind of story. "Abstracting needs and defining products" is an extremely scarce skill. Unlike shooting short videos where what you see is what you get, this requires abstract thinking and has a high barrier to entry.

Regular people using AI to write code still won't make good products. I think the ceiling for Vibe Coding communities is half-baked 4399-style mini-games.

But level two is still somewhat plausible. Who knows, maybe people get tired of scrolling Douyin and flock to YouWare to make birthday cards?

YouWare is just for fun — if you want real storytelling, you gotta see Macaron.

Macaron went for a level three narrative. On top of the Vibe Coding community story, it added another layer, trying to turn community creations into an Agent Store.

This is already using synthetic data to synthesize more data — pure human centipede. A story built on the squared story of Vibe Coding.

When storytelling reaches this level, Macaron has transcended Web3.

I used to think MyShell was doing the detaching-from-reality thing. Some crypto bro corrected me: in crypto, MyShell absolutely counts as real industry.

Fair. MyShell is at least a logically closed-loop product. The dev team actually issued tokens. The Agents you build there can be published, users actually use them, creators earn Shell tokens, and you can actually convert to USDT. Its story closes the loop.

What about Macaron? It also talks creator economy, but it can only give out points. Users use your Agent, you get points, you use points to create more Agents.

This is pure mechanical imitation of Web3. But here's the thing — you're a Web2 product. Where's your liquidity coming from? From the founder hyping things up everywhere to drive traffic? There's no stable liquidity, friends.

An AI product that's even more detached from reality than Web3 projects — now that's innovation.

I'm starting to miss Justin Sun.

After Sun scammed his way to funding, he built an app called "Peiwo." Crude and simple: voice chat rooms for strangers, guys paid to talk to girls.

Rough around the edges, but you can't deny there was real demand there. The app later got taken down for porn-related violations.

Compared to Macaron, Peiwo absolutely counts as real industry.

The funniest part? A product this fake — you only need to download and use it for five minutes to know it's a lazy fiction.

Yet so many tech journalists can actually analyze it with a straight face, breaking down how incredible it is and where its value lies.

And they can chat with the founder too — one dares to ask, the other dares to answer, going from brain-in-a-vat all the way to reinforcement learning.

So sometimes, journalists, don't blame netizens for hating on media. Sometimes you bring it on yourselves. A real "journalism major moment" right here.

Special shoutout to 36Kr's interview: The Agent Zuckerberg Wants to Build, This Young Chinese Entrepreneur Already Did.

And they brought up Zuckerberg?

Zuckerberg would laugh seeing Macaron. Little Zuck would think: "Kid, the metaverse I couldn't build — the future is yours."

The 36Kr editor doesn't even know how to spell Claude Code. At this level, go join Meiri Renwu instead, why are you writing about AI.

I sincerely suggest CEO Chen do a livestream with me instead. Roast each other, keep it real.

Stop brainwashing journalists who can't even spell Claude 😭

(Images in this article generated by ChatGPT o3, with writing assistance from Gemini 2.5 Pro. Made a video version 👇)