Global cross-border e-commerce one-stop service platform "Dianxiaomi" raises 135 million yuan in Series B+ funding led by Gaorong Ventures
A one-stop service platform for China's leading B2C cross-border e-commerce sellers, making "buy global, sell global" simpler.
On June 2, 2021, Dianxiaomi, a global one-stop cross-border e-commerce service platform, announced the completion of a 135 million RMB Series B+ funding round led by Gaorong Ventures. The proceeds will be used for SaaS product development, service system upgrades, and talent acquisition.
Founded in 2014, Dianxiaomi is a leading one-stop service platform for Chinese B2C export e-commerce sellers, dedicated to deeply connecting e-commerce platforms, logistics providers, and merchants to support global sellers and make "buying global, selling global" simpler.
The company's flagship product "Dianxiaomi" is a cross-platform e-commerce ERP system targeting small and medium-sized sellers. Beyond its core offering, the company has continuously expanded its business boundaries, launching "Salefox," an Amazon-specific tool for large sellers; "BigSeller," a Southeast Asia local e-commerce tool; "Xiaomi Cloud Warehouse," a shared domestic warehousing service; and "TrackDog," a global logistics tracking system. These moves reflect its active globalization strategy and exploration of value-added services for e-commerce sellers, contributing to the long-term healthy development of the global e-commerce industry.
The COVID-19 pandemic accelerated the shift of overseas consumer behavior from offline to online. Combined with China's robust manufacturing supply chain ecosystem and significant improvements in cross-border logistics infrastructure, B2C commerce has transcended national borders to become a more internationalized business model, with cross-border e-commerce growing at an unprecedented pace. At the same time, e-commerce sellers face numerous challenges. Overseas e-commerce platforms are numerous and highly regional — almost every country has its own mainstream platforms with vastly different operating rules. Domestic export sellers typically operate across multiple platforms and maintain multiple storefronts on the same platform. A one-stop ERP solution spanning multiple platforms and multiple storefronts has become essential. As one of the most leading companies in China's B2C export e-commerce tools sector, Dianxiaomi aims to help cross-border sellers improve operational efficiency by providing one-stop services. Beyond core functions like product listing, order processing, inventory management, and customer management, it offers distinctive features including automatic inventory replenishment, intelligent customer service, order rules, shipping cost estimation, and logistics tracking — addressing the core pain points of one-stop cross-platform operations and global market expansion.
As of May 2021, Dianxiaomi had established technical integrations with 37 top global e-commerce platforms, over 800 quality logistics providers, and more than 50 overseas warehouses, processing annual order transaction volume exceeding 180 billion RMB.
Jianyin Du, founder and CEO of Dianxiaomi, said: "We are committed to making 'buying global, selling global' simpler. Built on e-commerce software, Dianxiaomi deeply connects warehousing, logistics, finance, supply chain, and other services, solving the core pain points of one-stop cross-platform operations and global market expansion for sellers. This allows sellers to focus purely on online operations and makes global cross-border business simpler." A Gaorong Ventures project lead commented: "Gaorong is highly optimistic about the systematic opportunity of Chinese supply chain internationalization. As overseas e-commerce accelerates its penetration in the post-pandemic era and infrastructure continues to upgrade, the cross-border e-commerce service ecosystem will present even more opportunities. As a leading player in the cross-border e-commerce ERP space, Dianxiaomi leverages highly generalizable SaaS products to deeply mine scenario-specific needs and continuously create customer value for its broad seller base. We believe Dianxiaomi will continue delivering better products and connecting more ecosystem resources. We are also confident that more outstanding Chinese SaaS products will deliver exceptional service to global customers."
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