Packaging industry internet platform **Dongjing Yiwan** has completed a RMB 250 million Series B+ funding round, led by **Gaorong Ventures**.
Providing full-process, digital, and intelligent services for every link in the packaging industry chain.
Recently, Dongjing Yiwan, a leading Chinese packaging industry internet platform and digital solutions provider, announced the completion of a RMB 250 million Series B+ funding round led by Gaorong Ventures. The proceeds will be used for further R&D, business expansion, brand building, and team development.
Providing digital and intelligent services for every link in the packaging industry chain
Dongjing Yiwan is the packaging industry internet platform under Zhejiang Dongjing Technology Co., Ltd. Founded in 1994, Dongjing Technology drew on 27 years of accumulated packaging enterprise management experience and 22 years of packaging industry IT R&D expertise, investing over RMB 100 million in R&D to pioneer the "Packaging + Internet" model. In 2016, it launched Dongjing Yiwan — China's first digital and intelligent service platform for the packaging industry.
Dongjing Yiwan introduces internet technology, industrial big data, and intelligent manufacturing into the traditional packaging industry, providing full-process digital and intelligent services for every link in the packaging industry chain. It connects online and offline channels, effectively linking supply and demand ends with supporting resources across the industry chain, eliminating the cost and efficiency black holes of traditional packaging industry chains, and helping small and medium-sized packaging enterprises reduce costs, improve efficiency, and increase value.
Serving over 30,000 paper packaging and upstream/downstream enterprises, accelerating nationwide expansion
In 2021, Dongjing Yiwan fully launched its empowerment strategy. After securing its Series B funding in early 2021, it began laying out the national market, rapidly partnering with local collaborators to establish multiple digital joint-operation factories. At the same time, the Dongjing team identified factory pain points and real-world application scenarios, distilled four years of successful industry internet experience, and developed a five-step methodology for digital cost reduction and efficiency improvement. This enables full-process digital empowerment across sales, production, logistics, procurement, and management for paper packaging enterprises. The approach creates a "resonance" effect between networked collaborative manufacturing and internal enterprise digital transformation — helping suppliers improve production efficiency and reduce costs while building strong customer connections and boosting repurchase rates.
As of end-May 2021, Dongjing Yiwan had served over 30,000 paper packaging enterprises and upstream/downstream supporting companies, with operations covering all of Zhejiang Province and accelerating expansion into regional markets nationwide.
Leading the packaging industry digitalization track
After several years of rapid growth, Dongjing Yiwan has emerged as a leader and disruptor in packaging industry digitalization, earning recognition including China's Top 100 Industrial Internet Enterprises and Provincial Key Industrial Internet Platform. Going forward, Dongjing Yiwan will focus on user needs at both ends of the platform, target industry pain points, and accelerate the development of more convenient and practical digital solutions to comprehensively drive digital transformation and upgrading in the paper packaging industry, achieving win-win outcomes with suppliers and customers.
In recent years, packaging industry internetization has entered the fast lane, with digital transformation across the sector picking up speed.
A Gaorong Ventures project lead commented: "The packaging industry is a foundational supporting industry for Chinese manufacturing, with enormous opportunities for digital transformation and upgrading. The Dongjing Yiwan team has been deeply rooted in the industry for over 20 years, consistently investing in technology and innovating on business models to digitally transform both production and distribution. We've seen how the Dongjing Yiwan platform empowers upstream and downstream industry players to significantly reduce costs and improve efficiency, substantially optimizing the industry's cost and profit structure. Gaorong looks forward to supporting and accompanying more outstanding entrepreneurs who truly create value for their industries."
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