Baseus Technology Completes Series A+ Round to Build Moat Through Design Innovation and R&D

On December 11, Shenzhen Baseus Technology Co., Ltd. ("Baseus Technology") announced the completion of its Series A+ round worth hundreds of millions of RMB, led by Shenzhen Capital Group, with C&D Emerging Investment, Gaorong Ventures, and Yuexiu Industrial Fund participating. Gaorong Ventures, which joined Baseus Technology's Series A round in April 2023, doubled down in this round. The proceeds will be used primarily for R&D, brand marketing, and building sales channels at home and abroad.

Three Core Scenarios, Over 300 Million Users Served Globally

Baseus Technology is a product-centric company built around three core scenarios — entertainment, smart office, and smart mobility — focusing on key product categories, using retail platforms as its channel, technology as its compass, and continuous product innovation as its means of creating user value. Its lifestyle digital brand, Baseus, stays true to its "BASE ON USER" ethos, committed to making products that are both practical and beautiful, enriching people's lives. With exceptional industry foresight and leading technical expertise, the company explores and expands within its three core scenarios.

To date, Baseus has won over 150 international design awards including iF and Red Dot, filed more than 2,500 patent applications, and served over 300 million users worldwide. Every year, over 90 million Baseus products reach users in more than 100 countries and regions, delivering more convenient and efficient digital lifestyle experiences. The company is committed to becoming the go-to brand for users' new lifestyles.

Design and R&D Innovation, Exploring Smart Technologies

Over its 12-year history, Baseus has always mapped the user journey to deliver high-value experiences, holding itself to the standard of making products that are extremely practical and beautiful, and solving pain points users encounter across its three scenarios. Through continuous exploration, it has evolved from category expansion to building a stronger, more refined product matrix.

Great solutions require design innovation and technology R&D, and Baseus Technology has consistently prioritized investment in both. Take gallium nitride (GaN) power module technology: as one of the earliest brands to apply GaN to charging, Baseus made "faster charging speeds, more portable form factors" its guiding principles, rapidly iterating to optimize user experience and continuously setting the pace for GaN power module development in China.

More recently, "smart technologies" represented by digital power, digital audio, and AI + hardware have increasingly permeated Baseus products. Going forward, Baseus will continue exploring how smart technologies can empower new products to better serve users' diverse scenarios.

On the operations side, Baseus Technology has developed a systematic workflow and management mechanism spanning consumer insights to product development to marketing and operations, continuously improving production efficiency to get the right products into users' hands faster and serve them better.

Rui Han, partner at Gaorong Ventures, said: "We're doubling down for the long haul. We deeply appreciate Baseus's 'practical and beautiful' ethos, and since our first investment, we've had the chance to observe more closely how founder and CEO Shiyou He and the team walk the talk — their thoughtfulness, passion, and execution strength. We're grateful Baseus chose us again. The road ahead is long; may we ride the wind and break the waves, going far by doing right."

Through 12 years of growth, Baseus has never lost sight of its "based on user" founding principle. This has enabled the company to continuously identify precise, scenario-driven consumer needs, rapidly develop and iterate products while paying close attention to user feedback, adjust strategy in real time, find certainty amid uncertainty, and win more of the market.