Consumer electronics leader Baseus Technology completes Series A financing of several hundred million RMB, staying true to "practical and beautiful"

On April 20, Shenzhen Baseus Technology Co., Ltd. ("Baseus Technology") held a financing announcement event, revealing the completion of its Series A round worth several hundred million RMB. The round was co-led by Shenzhen Capital Group and CICC Capital, with follow-on investments from Yuexiu Industrial Fund and Gaorong Ventures. This marks Baseus Technology's first external market financing since its founding in 2011.

Trusted by Over 300 Million Users, Maintaining Rapid Growth

"Baseus" is Baseus Technology's integrated lifestyle electronics brand encompassing design, R&D, sales, and manufacturing. Since its inception, Baseus has become the choice of over 300 million users. The brand name "Baseus" evolved from the philosophy "BASE ON USER," signifying that the brand puts user needs at its core to create practical yet beautiful products, serving users responsibly and enriching their sense of fulfillment. Going forward, Baseus Technology will target broader markets to deliver superior products and services to more users.

According to reports, this round of funding will primarily go toward product R&D, building out overseas offline markets, supply chain development, factory construction, and brand promotion.

As a company focused on mobile digital product design and R&D, Baseus Technology has established market-leading positions in charging and TWS (true wireless stereo) categories. In recent years, despite a generally sluggish market environment, Baseus Technology has maintained rapid growth, ranking among the top players in mobile digital and smart hardware — a performance that has earned recognition from capital markets.

Upholding "Practical Yet Beautiful" Product Values, Expanding Categories and Scenarios

As a product-centric company, Baseus Technology's design innovation lead Linsong Chen explained that adhering to the "practical yet beautiful" product value is the secret to the company's sustained innovation and continuous growth. "Practical" is the foundation — efficiently and thoroughly solving user pain points and usage needs, addressing real problems in specific scenarios and actions, and delivering at honest prices. This is the core reason users choose to buy. "Beautiful" is equally fundamental, carrying equal weight to practical value. Excellent industrial design gives users a stronger sense of gain and satisfaction, soothing underlying anxieties, and ultimately forging emotional, value-based, and cognitive connections between users and the brand.

Baseus Technology has now anchored its expansion and exploration around three core scenarios: "smart terminal peripherals, office electronics, and in-car mobility." The company will further broaden its product categories and scenarios to help users improve their living and working efficiency. At the same time, Baseus Technology will continue exploring new application areas, strengthening collaboration with upstream and downstream industry partners, and steadily enhancing its competitiveness and market share.

Rui Han, partner at Gaorong Ventures, commented: "Lao He (Baseus Technology founder and CEO Shiyou He) is a rare founder who balances the tension between innovation and efficiency exceptionally well — and his innovation extends beyond products to organizational design as well. Under his leadership, Baseus's deep commitment to and sharp insights into consumers left a strong impression on us. We wish Baseus continued success in doing right and going far, creating even more extreme value for consumers and bringing more possibilities for industry innovation."