Global E-commerce SaaS Platform Dianxiaomi Raises $110 Million in Series D to Accelerate International Expansion

On August 16, 2022, global e-commerce SaaS platform Dianxiaomi announced the completion of its $110 million Series D round, led by SoftBank Vision Fund II and HSG, with continued participation from existing investors Tiger Global Management, GGV Capital, and China Renaissance's New Economy Fund.

This marks another vote of confidence from top-tier investors following the company's Series C round in March. To date, Dianxiaomi has raised $210 million (over RMB 1.4 billion) in 2022 alone — further validation of investor confidence in the team. Gaorong Ventures had led the company's Series B+ round in 2021 and also participated in its Series C.

Following this round, Dianxiaomi will further expand its overseas team and accelerate its international strategic layout.

Product-Driven: Building an Efficient, Collaborative Global E-Commerce Ecosystem

In recent years, the global e-commerce market has maintained steady growth, with online shopping penetration rising worldwide — opening new directions for businesses and prompting more companies to explore globalization strategies.

In the push for Chinese companies going global, Dianxiaomi moved early, leveraging forward-thinking product development to launch multiple SaaS products recognized by global customers, and guiding millions of businesses toward greater cost efficiency in the global e-commerce market.

Deep Global Market Presence: Making Global Business More Efficient

Dianxiaomi has built a diversified product matrix centered on ERP, including the free cross-border e-commerce ERP "Dianxiaomi," the Amazon refined management system "Saihu ERP," the Southeast Asia local e-commerce ERP "BigSeller," the Latin America local e-commerce ERP "UpSeller," the global e-commerce intelligent customer service system "Duoke," the global logistics tracking platform "17TRACK," and the cross-border shared warehousing service "Xiaomi Cloud Warehouse." Focused on solving pain points for global e-commerce sellers, these products help brands go overseas simply and efficiently. Going forward, Dianxiaomi will continue expanding its product footprint across more regions and countries.

As early as September 2019, Dianxiaomi began actively exploring international markets, launching BigSeller, a highly localized one-stop e-commerce solution for Southeast Asia. To date, it has attracted over 430,000 Southeast Asian local e-commerce sellers, establishing itself as a leading e-commerce ERP in the region.

After successfully opening its first market in Southeast Asia, Dianxiaomi successively built localized offline teams in Indonesia, Malaysia, the UK, and other regions, positioning itself as an international brand. In June this year, BigSeller's commercialization trial proved successful, generating seven-figure revenue on its first day — a major strategic turning point in Dianxiaomi's international expansion and a testament to the company's confidence in its product refinement.

Beyond Southeast Asia, Dianxiaomi is accelerating its deployment of localized products in Latin America, Europe, the US, and other regions with significant e-commerce potential. By replicating mature product capabilities and growth methodologies, the company has seen rapid seller growth in these markets.

Four-in-One Ecosystem: Building a High-Speed Corridor for the Global E-Commerce Industry Chain

The acceleration of trade globalization is propelling Chinese companies onto the international stage faster than ever. Chinese brands, with unique competitive advantages in product development, supply chain, and talent, are gradually transitioning from "Made in China" to "Created in China."

The rise of Chinese brands is inseparable from the digitization of the e-commerce industry. Digital brand globalization and worldwide coverage are becoming essential paths for all enterprises. In this process, cross-border e-commerce sellers looking to connect globally, achieve digitalization, and manage full-ecosystem collaboration efficiently require SaaS management systems as an indispensable foundation. Centered on user needs, Dianxiaomi has built a four-in-one product ecosystem spanning e-commerce ERP, customer service systems, logistics tracking, and cloud warehousing services — forming one of the most valuable closed-loop ecosystems in e-commerce.

Today, Dianxiaomi serves over 1.5 million global users, maintains deep partnerships with more than 50 top global e-commerce platforms, over 1,600 quality logistics providers, and more than 80 overseas warehouses, processing annual order transaction volume exceeding RMB 350 billion.

Riding the wave of the digital economy, Dianxiaomi is committed to driving efficient Chinese brand globalization through SaaS management systems, while also guiding international brands toward global success. The company aims to truly realize the vision that "global e-commerce sellers need only a computer and Dianxiaomi's services to do business while traveling the world."

Dianxiaomi founder and CEO Jianyin Du commented: "First and foremost, we've always believed that product is the best way to test the market. Over the past two years, the cross-border e-commerce landscape has been volatile, but this market adjustment has actually confirmed the correctness of our strategy: only by maintaining patience and resilience, focusing relentlessly on 'product' and 'service,' continuously innovating and pushing boundaries, and truly serving our users well can we stand out in our field. This is precisely why Dianxiaomi has consistently earned recognition from the market and capital. With this funding, we will accelerate our international strategic layout and fully advance Dianxiaomi's globalization, truly making global business more efficient."