Linear Capital News | Linear Capital Leads Angel Round in Dataverse Technology, Which Announces 100 Million Yuan Series C+ Round to Accelerate International Expansion
Today, we are officially announcing the completion of our **100 million RMB Series C+ round**, led by **GGV Capital**. Following our Series B round in March 2021 and Series C round in November 2021, **Shushu has completed three funding rounds in just a year and a half, raising nearly 600 million RMB in total.**
There's fast, and then there's Shushu fast.**
Today, we're officially announcing the completion of our RMB 100 million Series C+ round, with GGV Capital as the investor. Adding this to our March 2021 Series B and November 2021 Series C rounds, Shushu has closed three funding rounds in just 18 months, totaling nearly RMB 600 million.
This rapid business growth and investor confidence aren't just proof of Shushu's breakneck development — they're a testament to every Thinker's relentless drive to push forward.
The Shushu Pace: Three rounds in 18 months, nearly RMB 600 million
"How does Shushu sustain such a high fundraising cadence while growing this fast?" This has been one of our most frequently asked questions over the past two years.
Since our founding in 2015, Shushu's growth has tracked alongside the entire gaming industry's evolution. From pandemic disruptions to license approval freezes, from international turbulence to industry-wide slowdowns — every winter, we've found ways to break through, sometimes swimming against the current.
The first reason is that we've stayed relentlessly focused on creating value for customers, going deep in gaming, and thoroughly solving the industry's data analytics pain points.
Over seven years, we've championed data-driven methodologies in gaming, exporting our accumulated analytics expertise and case studies back to the industry.
In 2020, we launched Shushu Classroom, a professional knowledge platform that regularly invites gaming industry experts to share theoretical and practical insights, spreading data analytics methodologies throughout the sector. We also started hosting offline "Data-Driven Hits" salons for game data analytics, bringing in executives from companies like Habby, Wanxie, and Shiyue to share their hit-making experiences. These salons have traveled to Beijing, Hangzhou, Shenzhen, Wuhan, Chengdu, and more — warmly received by local practitioners everywhere.
"Data-Driven Hits" Game Data Analytics Salon
Our game big data analytics platform, meanwhile, has improved data utilization efficiency across the gaming industry and driven cost reduction and efficiency gains. Previously, in-game data was difficult for developers to access and master. Shushu's platform builds integrated data operations solutions, supporting real-time data storage, computation, and visualization. It lets practitioners easily wield multiple analytics models, lowering the barrier to data analysis and meeting gaming companies' needs across all genres, scenarios, and lifecycle stages.
The second driver of Shushu's speed is the highly professional and comprehensive service we provide our customers.
We see service as an extension of the product itself, emphasizing standardized processes while personalizing the details. To this end, we've built a robust Customer Success team whose engagement with developers covers project kickoffs, data collection strategy design, system deployment, data integration, system training, and more. We ensure every customer can actually use data and use it well, making "everyone a data analyst" a reality.
After product delivery, Customer Success continues serving developers. Around product version updates, they introduce and demo new features, sharing best practices to ensure rapid adoption. The team also conducts regular check-ins, solving customer problems and gathering requirements that feed back into continuous product iteration.
For us, customer service ultimately means thinking what customers think, worrying what customers worry about. This relentless pursuit of service excellence has earned us customer loyalty and strong performance, with growing client numbers and exceptionally high renewal rates.
Shushu's Strength: 700+ Developers Served, 4,000+ Games Integrated
Currently, we serve over 700 gaming companies, including CMGE, Papergames, DianDian Interactive, Leiting Games, Boke City, Hero Games, Celadon Game, Habby, and other well-known developers.
We've integrated over 4,000 games, including hit titles like Jiangnan Baijingtu, Mole's World, One Thought Eternal, Shining Nikki, Strongest Snail, Cloud Song, and Snake Off.
At the core of these achievements is the product strength of Shushu's game big data analytics platform itself.
For any analytics platform, robustness, real-time capability, and high-performance querying are indispensable traits. Drawing on extensive data processing and analytics service experience, Shushu has effectively enhanced the platform's adaptability across different business scenarios.
The platform supports multi-ID user recognition, multi-timezone management, multi-currency conversion, SQL custom queries, and more — helping gaming companies navigate complex business situations and truly achieve scientific decision-making alongside refined, intelligent operations.
Focusing on analytics itself, Shushu's platform features ten core analytics models that can lock onto key player behaviors and cross-analyze macro metrics from multiple dimensions, helping operations teams efficiently break down operational challenges.
For example, the "Event Analysis Model" monitors core game metrics in real time, tracking player behavior trends. The "Retention Analysis Model" flexibly selects initial and return behaviors to gauge player retention and churn over specified periods. The "Funnel Analysis Model" defines key product nodes as funnel steps to identify major drop-off points.
The Shushu platform, which has helped customers solve product development and operational challenges, has earned widespread praise. Customer acclaim is our greatest honor.
Habby, publisher of Archero, noted that compared to traditional BI systems, Shushu's platform delivers order-of-magnitude speed improvements: "What used to take dozens of minutes now takes seconds. What used to take days now takes minutes."
Leiting Games, publisher of Mole's World, said Shushu's integrated solution effectively unified data governance across projects, drastically lowering the barrier for teams to do secondary development: "It lets teams focus on data analysis itself — validating designs with data and driving product iteration."
CMGE, developer of New Condor Heroes: The Loyal Heart, remarked that Shushu provides powerful support for their data analytics: "Through early warning measures and effectiveness analysis, it helps us find direction for product development, operations, and user acquisition."
Next Stop: Building New Data Infrastructure for Global Gaming
Looking back at Shushu's trajectory, you could call it "unstoppable." In an industry full of change, this presents both opportunity and challenge — 2022 marks a new founding year for Shushu's next phase of growth. And at our next stop, Shushu will build new data infrastructure for global gaming.
First, we'll aggressively expand internationally. In fact, in the first half of 2022, we already made significant international moves: we launched our Japanese website, built overseas product and service teams, and officially entered the Japanese market. Shushu CEO Chengtong Lü was invited to a roundtable with Tomoaki Nishikata, CEO of Japanese data analytics company Lean Nishikata, to discuss the future of global game development.
Going forward, we'll continue deepening our gaming focus while expanding globally — from Japan to Korea, from Southeast Asia to Europe and America.
Second, on the product front, we're undertaking a major strategic upgrade. Our current game big data analytics platform focuses on game data analysis itself. Our upcoming new product will build a comprehensive game data integration ecosystem, achieving closed-loop drive from game data analytics to intelligent game operations.
With this new product, Shushu will enter a new development stage. So when will this new product be unveiled, and what new wave will it create in the gaming industry?
2022 Game Data-Driven Conference September 6, Beijing — with full livestream coverage Join us to explore new topics in the data-driven gaming era And witness the unveiling of the next-generation game big data intelligence engine: ThinkingEngine
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