Linear Capital Portfolio Company | Sensors Data Gains Azure OpenAI Commercial Service Access, Taking the Lead in China's Intelligent Marketing Sector

Azure OpenAI, the OpenAI service running on Microsoft's cloud computing platform Azure, is now officially available with ChatGPT. Azure OpenAI integrates OpenAI's technology stack, allowing Azure global enterprise customers to call OpenAI models — including GPT-3.5, Codex, and DALL-E — directly from the cloud platform, backed by Azure's trusted enterprise-grade services and AI-optimized infrastructure.

As a leading company in big data analytics and marketing technology, Sensors Data has secured commercial access to Azure OpenAI, continuously delivering value to enterprises by keeping pace with evolving AI capabilities and refining its understanding of intelligent technologies. Since its founding, Sensors Data has actively embraced innovation and change, establishing commercial partnerships with Baidu's Ernie Bot and Azure OpenAI, with a mission to help China's 30 million enterprises rebuild their data foundations and achieve digital operations.

Sensors Data offers enterprises three core product suites: Sensors Analytics Cloud, Sensors Marketing Cloud, and Sensors Data Foundation Platform. These solutions help businesses complete omni-channel data collection, unify user IDs across all domains, conduct multi-dimensional analytics across all scenarios, and deliver precision user engagement through all channels.

Intelligent metric generation and management significantly boost operational efficiency. In delivering products and services, Sensors Data has integrated AI into metric generation, enabling natural language interaction for metric retrieval and configuration. With the added intelligence from Azure OpenAI, Sensors Data's metric management builds upon its existing metric definition capabilities to help enterprises rapidly define business-required metrics using multi-scenario operational data, and efficiently complete metric queries and analysis.

Deep integration of analytics models with AI lowers the barrier to data analysis through conversational interfaces. By connecting to Azure OpenAI, Sensors Data's existing analytics models now support conversational analysis — users can input queries via voice or text using natural language, and the system automatically generates analytical results based on these descriptions, allowing users to quickly access desired data through back-and-forth dialogue.

Leveraging Azure OpenAI to shorten audience segmentation time and accelerate personalized campaign creation. In marketing scenarios, selecting the right audience is critical to creating personalized campaigns. To help enterprises improve audience segmentation efficiency, businesses can use Sensors Marketing Cloud to simply describe their target users — for example, "all member users under 30 living in Beijing" — and the system automatically adds the results to audience filtering components without manual data selection. This simplified query approach allows marketers to create campaigns faster without needing deep knowledge of backend data, saving time and improving productivity.

AIGC drives comprehensive upgrades to enterprise "content hubs." Empowering content management platforms with AIGC is a key scenario in this partnership. For marketing content, after integrating AI into its content management and creative products, Sensors Data enables marketing personnel to rapidly generate targeted copy at scale for different user segments through natural language descriptions, substantially improving marketing efficiency. Additionally, Sensors Data's SCRM, combined with AI, helps enterprises automatically generate conversation content and prompts for marketers based on users' historical behavior, tags, and conversation context.

Beyond this, Sensors Marketing Cloud's strategy platform, powered by AI, further enhances the implementation of automated marketing strategies: through multi-round user engagement and real-time data feedback collection, it helps enterprises automatically generate more effective marketing strategies, respond to user needs more quickly and accurately, and improve conversion outcomes.

This partnership marks a further integration of Sensors Data's digital capabilities with AI technology. Going forward, Sensors Data will empower enterprise digital marketing through intelligent upgrades to its products and services.