Source Code Capital | Tonight at 8 PM, Hear IKEA's First Chinese CEO Explain a Brand with the Spirit of the Times
On March 8, from 8:00 to 9:30 PM, the 13th episode of Source Code Capital's "Leap of Faith Livestream" goes live!
If taking the leap of faith requires "courage," then building a brand with a spirit of the times is inseparable from "conviction."
In Episode 12 of the "Leap of Faith" livestream, Xingchen Zhang from Source Code Capital led viewers through Bill's soaring aspirations for the vast heavens at "Earth 2." This time, on March 8, International Women's Day, the "Leap of Faith" livestream will journey from 120 kilometers away in the boundless cosmos to "the spiritual corner of life inspiration and passion," joining Angela Zhu, founder of Chapter Home, to discover inspiration for "home" through everyday living scenes.
Angela Zhu was IKEA China's very first employee and the highest-ranking Chinese national in IKEA's history.
- Became IKEA's first Chinese CEO in 2013
- Promoted to Global Commercial President of IKEA in 2018
- Founded Chapter Home in March 2022
In early 2021, as the pandemic still raged across the globe, Angela Zhu, then Global Commercial President of IKEA, formally submitted her resignation. A year and a half later, Chapter Home — a new-generation home brand with a spirit of the times — was officially born.
Returning home isn't the point; returning to life is what matters. Born in the midst of China's spiritual consumption upgrade era, Chapter Home champions the belief "Come home to everything you love." Since its founding, Chapter Home has been dedicated to meeting contemporary consumers' evolving needs for beautiful living, creating a new lifestyle that connects "love" through home via flexible, innovative products and services.
Under Angela Zhu's leadership, Chapter Home completed two funding rounds within six months, raising over 100 million RMB in total. Less than a year after its founding, Chapter Home opened its first experience space at TX Huaihai | Youth Energy Center in Shanghai... From IKEA China's first employee to global executive, to founder and CEO of Chapter Home, Angela Zhu has maintained an enduring passion for the home industry, and today the thriving Chapter Home stands as the creation and expression of that conviction and courage.
On March 8, 8:00–9:30 PM, Episode 13 of Source Code Capital's "Leap of Faith" livestream goes live. This time, Yangjie She from Source Code Capital will guide viewers in exploring former IKEA China President Angela Zhu and her Chapter Home, sharing the perspective and experience of a female entrepreneur, along with Chapter Home's brand philosophy and vision.
Scan the QR code on the poster, follow the Source Code Capital WeChat account, and reserve your spot for the livestream — let's real talk!
