MaHui skincare brand LAN secures minority investment from L'Oréal Group
The first Chinese domestic skincare brand backed by L'Oréal's investment arm, Meicifang.
On November 17, 2025, MaHui member skincare brand "LAN" received a minority equity investment from L'Oréal Group. The investment was made through L'Oréal China's Shanghai Meicifang Investment Co., Ltd. (hereinafter referred to as "Meicifang"), with support from BOLD (Business Opportunities for L'Oréal Development), the group's strategic innovation venture capital fund. This also marks Meicifang's first investment in a Chinese domestic skincare brand.
Founded in Hangzhou in 2019, LAN is a Chinese clean beauty brand. With differentiated products that combine efficacy and a pleasurable experience, along with a highly distinctive natural minimalist aesthetic, the brand has precisely reached consumers seeking effective, healing skincare solutions. Leveraging cutting-edge biotechnologies such as "molecular oil extraction" and "plant callus culture," LAN has successfully launched star product lines including the Time Orchid and Phoenix Brightening series, which blend Eastern wisdom with streamlined skincare philosophy. Today, the brand has achieved 100% independent R&D across its entire product line. From 2023 to 2024, LAN ranked first in national facial essence oil sales for two consecutive years, truly completing its transformation from an innovator in the "oil-based skincare" niche to an industry leader.
[LAN] Time Orchid series (left); full essence oil range (right)
LAN founder Xiaolan Ding said: "In Eastern culture, the orchid is revered as a noble recluse, symbolizing the power of inward exploration and quiet growth. Bearing the orchid's name and aspiring to its spirit, we have always focused on inner cultivation, dedicated to creating skincare that awakens the body, mind, and soul for every user. This collaboration with L'Oréal is founded on our shared pursuit of beauty and science. We will leverage their deep expertise in global beauty R&D and market expansion to accelerate product innovation and global market development, allowing the energy of Eastern botanical extracts to reach more corners of the world. With calm and determined steps, LAN will grow into a truly enduring brand that can transcend cycles."
