Emerging colored-contact brand "MOODY" closes RMB 60 million angel and Series A funding round; Source Code Capital follows on in Series A

Recently, new domestic beauty brand MOODY announced it has raised RMB 60 million. Hillhouse led the angel round, with Plum Ventures participating; Matrix Partners China led the Series A, with Source Code Capital joining and Hillhouse continuing to invest. Previously, MOODY had raised a seed round led by Yisan Capital with Plum Ventures also participating, with Palm Capital serving as exclusive financial advisor for both rounds.

MOODY's products launched this January. With just three SKUs, the "MOODY Tmall Flagship Store" has already surpassed RMB 20 million in sales, with individual products repeatedly ranking first in their Tmall category. The brand has also gained major traction on social platforms including Weibo, Douyin, Bilibili, and Xiaohongshu, becoming the fastest-growing emerging colored contact lens brand this year.

Where Product Aesthetics Meet Substance, and Brand Marketing Engages Gen Z with Creative Interplay

As Class III medical devices, contact lenses require licensing for production and sale, and the supply chain carries extremely high barriers. Colored contact production is particularly complex, demanding highly accurate pattern transfer printing and precision lens quality inspection.

MOODY co-founder Biao Cao previously served as national sales director at Johnson & Johnson and general manager of CooperVision China, bringing decades of contact lens industry experience. He noted that partnerships with top-tier contact lens suppliers are exceptionally difficult to secure — for instance, MOODY's manufacturing partner previously only produced for Japan's three leading colored contact brands. Yet MOODY established deep collaboration with them from its earliest days, enabling flexible and efficient production to meet the fastest possible front-end refresh cycles.

Addressing gaps in the market where existing colored contact products needed stronger safety standards and pre- and post-sales support, and where fashion and medical compatibility remained lacking, MOODY selected etafilcon A — a material with dual certification from the U.S. FDA and EU CE. To further enhance comfort, the team added hyaluronic acid and PVP factors to the base lens, and employed the most advanced sandwich color-lock technology in production. On the design front, targeting Gen Z's differentiated aesthetic preferences and demand for personalized content, MOODY focuses on small-to-medium diameter, short-cycle disposable lenses, promoting scientifically informed wearing habits and driving消费升级 in the colored contact category.

MOODY founder Ci Ran said, "MOODY focuses on short-cycle disposable products and insists on stable supply chains and materials, never compromising quality for sales volume. This is both MOODY's original intention and its brand commitment."

Beyond stringent quality control, MOODY approaches product concept and marketing communication from a position of equality with users — conveying its brand proposition in a relaxed, engaging way. The "colored contact cube box" creates users' first impression of MOODY, shaping brand differentiation through word-of-mouth around "high aesthetic value."

Since launch, MOODY has consistently invested in social platforms including Xiaohongshu, Weibo, Douyin, and Bilibili. To date, MOODY has accumulated over 300,000 followers across platforms, with its consumer base spanning post-90s to post-00s generations, and its private community steadily expanding. Collaborative limited editions with domestic emerging coffee brand "Yongpu" and the world classic The Little Prince sold out rapidly upon release. With thorough efforts across product, brand, and marketing, MOODY has not only won over Gen Z consumers but also deeply communicated its brand philosophy of "comfort, color, and fun."

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