MaHui | MaHui Member Mootion Announces New Strategic Financing Round of Tens of Millions of RMB, Unveils New Video Generation Agent

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Recently, MaHui member and AI video generation platform Mootion announced the completion of a new strategic funding round worth tens of millions of RMB, bringing its total funding to nearly 100 million RMB. Its shareholders include Source Code Capital, Sinovation Ventures, and leading industry investors.

Mootion simultaneously launched its newly upgraded video generation Agent, a release that significantly optimizes the short-form video creation experience for prosumers and everyday consumers while continuing to strengthen its technical capabilities in professional animated filmmaking.

The Rapidly Growing AI Video Generation Market Needs a New Breakthrough

Massive volumes of video content are taking over global digital traffic, yet soaring production costs stand in fundamental tension with the demand from enterprises and creators to produce more, better, and simpler video — driving AI technology to accelerate its penetration across the entire video production chain.

According to SNS Insider, the AI video generation sector is projected to expand at a 19.36% compound annual growth rate, reaching a market size of $19.7 billion by 2030 (up from $478 million in 2022). When factoring in AI animated film/series production, intelligent editing, and related scenarios, the AI+video convergence market will surpass the $50 billion threshold.

Yet whether for casual users looking to experiment with video creation, professional creators who depend on video for income, or established film companies like Maoyan Entertainment, one core challenge persists when using AI for video production:

AI doesn't actually understand video — or rather, it doesn't understand the video humans want.

This problem manifests differently across user segments:

  • Casual users face an endless "prompt dilemma": to generate the images in their minds, they must master extensive professional terminology around style and camera movement, craft complex prompts, and still end up with results as unpredictable as a blind box draw;

  • Prosumer creators suffer from "workflow fragmentation": to maintain visual consistency across videos, they must constantly switch between multiple generation and editing platforms, expending enormous effort on post-production refinement — a heavy burden that has become part of daily work;

  • Professional film teams (directors, screenwriters) grapple with "deep integration difficulty": professional filmmaking follows complex, rigorous processes where each stage interconnects. Without targeted training and deep optimization, current AI struggles to seamlessly fit into or effectively assist existing workflows, leaving its cost-reduction and efficiency-gain potential largely unrealized in core production stages.

Mootion: Using a Super Creative Agent to Spark a Massive Transformation in Video Creation

It's clear that whether casual users, individual creators, or professional film teams, what video creators want isn't a collection of isolated AI feature modules. They want an entirely new agent that fuses the creative orchestration of an accomplished director, the narrative logic of a screenwriter, the visual language of a cinematographer, the compositing craft of post-production, and even global distribution capabilities — ensuring human creativity remains at the core of creation.

This is precisely Mootion's entry point. As a super agent revolutionizing the video creation process, Mootion delivers a fundamentally different experience from previous products across technology, scenarios, and interaction:

Mootion's new video generation workflow

On the technical front, Mootion achieves breakthrough AI control capabilities across the board: it supports complex actions (such as large-scale body movements) and comprehensive replacement of characters, backgrounds, and styles — surpassing traditional face-swapping and simple motion limitations. Its 3D motion control technology has leaped forward: it can precisely generate video content containing complex, rapid movements, solving the industry pain point of templated empty scenes.

In scenarios and interaction, Mootion builds zero-barrier experiences for mass users while providing industrial-grade precision control for professional filmmaking.

Unlocking Casual Creation: "Cinematic" Experiences Within Everyone's Reach

For everyday users, Mootion is committed to reshaping lightweight creation paradigms:

  • Through intelligent templates and style transfer technology, delivering a smooth "one-click generation" experience;
  • Transforming professional video workflows (such as multi-track compositing, dynamic storyboard logic) into intuitive operations;
  • Building a UGC community ecosystem that creates a viral creation loop;

Empowering Independent Creators: Full-Chain Efficiency and Global Leap

For individual studios and independent directors, Mootion provides cross-dimensional support from creative conception to global release:

  • An intelligent rotoscoping engine that transforms low-cost reference footage into cinematic stylized shots, reducing pre-production development costs;
  • A fully automated distribution system supporting one-click generation of multi-platform adaptive videos, multilingual subtitles, and metadata — freeing creators to focus their energy on content itself;

Collaborating with Directors and Screenwriters: Deeply Reconstructing Core Production Stages of Animated Film

  • Using an AI agent to replace the traditional Layout stage — which accounts for up to 80% of manual work (including shot composition, dynamic storyboard previsualization, etc.) — compressing tasks that previously took weeks into days;
  • As the first domestic platform to implement professional animated film AI workflows, its capabilities have been validated through partnerships with companies like Maoyan Entertainment, significantly optimizing production costs and timelines;

As an important Mootion partner, Maoyan Entertainment noted that Mootion possesses a distinctive "cinematic AI perspective," having already achieved full-process AI assistance across core stages including script structural analysis, dynamic storyboard generation, and animation production — accelerating and enhancing the creative end of filmmaking. The two parties will collaborate to explore an AI-driven full-process animated film production system, creating new experiences and paradigms for AI in content.

Benefiting from extremely low creation barriers and outstanding generation experiences, Mootion, live for less than a year, has already launched and is accelerating its global expansion. The Mootion video generation platform has accumulated over 2 million registered users with 400,000 monthly active users, providing individual creators with video generation capabilities for various scenarios across 15 countries and regions including South America, East Asia, Southeast Asia, the Middle East, Japan, and Taiwan.