SCRM Service Provider Dustess Announces Completion of Series A Funding Led by Source Code Capital

源码资本·December 3, 2020·1·5

Serving more than 30 industries and over 5,000 enterprises, enabling intelligent and precise private-domain marketing.

Dustess, a leading domestic SCRM services company, announced that it has raised its Series A round led by Source Code Capital. In less than a year, Dustess has successively raised RMB 100 million across its angel, Pre-A, and Series A rounds. Following this round, the company will further refine its product to form an application闭环, strengthen product competitiveness, and rapidly expand its market presence.

First-Mover in SCRM Intelligent Marketing

As the internet industry evolves, the broader trend of digital transformation is tangibly driving the upgrade of marketing in China. By the end of 2019, WeCom had already served more than 2.5 million real enterprises, with 80% of China's Fortune 500 companies having activated WeCom. Private-domain traffic operations built on WeCom have become a critical lever for companies to break through competitive bottlenecks. That same year, Dustess was founded as a high-tech enterprise leveraging artificial intelligence and big data technologies to provide intelligent sales management and marketing systems for businesses.

Dustess's SCRM intelligent marketing system zeroes in on the current private-domain traffic opportunity, deeply integrating social operations with customer relationship management to propose an entirely new digital marketing solution. Beyond standard CRM functions such as lead management, sales opportunities, sales forecasting, order management, and sales collaboration, the system capitalizes on WeCom's full connectivity with WeChat to enable WeChat contact management and data analysis of related information, allowing end-to-end, multi-channel oversight of sales personnel's selling activities. By analyzing sales communications with customers, material access, and Moments interactions, Dustess SCRM can also use algorithms to identify and recommend high-intent leads from contacts for sales to prioritize, achieving true precision marketing and conversion that significantly boosts closing rates.

Dustess SCRM offers enterprise clients dozens of marketing functions

Unlike traditional traffic tactics such as mass group creation, broadcast messaging, and coupon distribution, Dustess embraces WeCom's "people as service" philosophy, employing one-on-one sales service models to help enterprises improve conversion rates and better retain customers, acquire new ones, and drive repurchases — ultimately enabling private-domain traffic transformation through digital means.

Digital Empowerment for Online Marketing

Dustess founder Zhibin Cai believes that China has tens of millions of sales professionals, and the sales department has historically been where every enterprise faces the highest turnover, the widest income disparity, and the greatest hiring challenges. Dustess hopes to empower enterprise sales, making effective sales management methods, training approaches, and sales experience replicable and accessible to the majority of small and medium-sized enterprises, simplifying their sales work. A crucial step in serving SME clients lies in three key elements: service, product, and technology. "Product is one part, service is another, and technology is the guarantee for the product. Regardless of how these three are weighted, what matters most is whether they can create genuine value for the customer."

Dustess SCRM, developed for the WeCom ecosystem, is an intelligent marketing tool that both meets enterprises' digital marketing needs and seamlessly connects with the WeChat social ecosystem. Within the WeCom social ecosystem, Dustess SCRM leverages AI and big data technologies to integrate six major marketing闭环 stages: customer acquisition and lead generation, persona building, communication efficiency, customer filtering, precision conversion, and deal analysis — helping enterprises build substantial private-domain traffic pools and create more value through compliant ecosystem integration.

To date, Dustess has served more than 5,000 enterprises across over 30 industries including financial insurance, education and training, medical aesthetics, retail e-commerce, lifestyle services, technology and internet, and traditional manufacturing, becoming a representative player in the enterprise services sector empowering industry-wide development. The pandemic has further digitized and online-shifted consumer behavior, making private-domain traffic monetization a core imperative for business operations and propelling China's SCRM market into a new phase of growth opportunities. Looking ahead, with the dual support of capital and industry resources, Dustess is poised to help enterprises drive a significant transformation in digital marketing methods.

Xingchen Zhang of Source Code Capital stated: "Dustess has cultivated deep expertise in enterprise services over the years, not only mastering the various tactics of online marketing but also possessing a strong R&D team. We are bullish on the future market for private-domain traffic-related sectors, and even more optimistic about Dustess's potential in this blue ocean. We also believe that Dustess will seize this opportunity to further optimize its product, accelerate industry empowerment, and help more enterprise clients break free from marketing predicaments and complete their transformation with excellent products."