Juli Xinfang Raises Tens of Millions of Dollars in Series C Funding, Source Code Capital Continues to Increase Stake

源码资本·September 19, 2019·0·0

Juli Xinfang's operations now span five major urban clusters nationwide, covering 15 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou, and Hangzhou, with annual GMV exceeding 30 billion yuan.

On September 19, Juli Xinfang, a leading one-stop home buying platform in China, held its brand strategy upgrade and Series C funding announcement in Beijing. Attendees included Peng Wang, founder and CEO of Juli Xinfang; Xingshi Wang, Managing Director of Source Code Capital; Cai Rong, Investment Director at Eight Roads; Xu Ying, Executive Partner at Vertex Ventures China; Yang Zhao, Partner at K2VC; Dr. Yang Xianling, renowned economist and founder of Kongbai; Wang Lizhi, General Manager of Baidu Direct; Ying Xiuwang, Vice President of Kujiale; Cao Yingxue, Managing Director of Innoven China; representatives from numerous developers and partner organizations; and Dilraba Dilmurat, brand ambassador for Juli Xinfang. At the event, Juli Xinfang announced it had raised tens of millions of dollars in Series C funding, with Chongying Capital serving as the exclusive financial advisor.

Peng Wang, Founder & CEO of Juli Xinfang

Peng Wang, founder and CEO of Juli Xinfang, stated that with this new round of funding, the company will further accelerate its national market expansion and brand promotion, continue to increase investment in technology and service innovation, continuously improve the one-stop home buying experience for users, and drive industry upgrading and development.

As a frontrunner in new home e-commerce, Juli Xinfang has a professional team of highly educated consultants and provides fully customized services from big data-powered home search, citywide property tours, to low-price home purchases, dedicated to building a one-stop home buying platform. To date, Juli Xinfang's business scope covers five major urban agglomerations nationwide, spanning 15 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou, and Hangzhou, with annual GMV exceeding 30 billion yuan. It is precisely this rapid and outstanding business development that has made Juli Xinfang widely favored by domestic and international capital markets. The company has previously received investments from Source Code Capital, Vertex Ventures China, Eight Roads, K2VC, and other well-known investors, as well as a strategic investment from 58 Group.

As a company director, Xingshi Wang of Source Code Capital stated that after years of development, the real estate transaction track has gradually returned to its essence: efficient matching of people, properties, and clients. As a leader in new home e-commerce, Juli empowers its consultants through technology, setting new industry benchmarks with professional, quality service while multiplying agent productivity several times over. As the lead investor in Series A1, B1, and B2, we believe Juli will become an innovator and driver of upgrading and development in the real estate industry, and we will continue to support the company's growth going forward.

Cai Rong, Investment Director at Eight Roads, stated that real estate technology and services are a track that Eight Roads has long paid attention to, and we believe that structural changes in the industry will give birth to a new batch of platform-type companies. Juli Xinfang's technology and data-driven operations model has effectively improved transaction experience and efficiency, continuously building industry barriers while rapidly expanding scale. We look forward to Juli continuing to lead the new home e-commerce market and driving industry progress through data and technology.

Xu Ying, Executive Partner at Vertex Ventures China, stated that the real estate market's evolution from野蛮 growth to lean operations has created urgent demand from both supply and demand sides for efficient, quality service providers. Juli's data-driven, quality positioning meets market demand, enabling rapid development and establishing it as a leading brand in new home e-commerce. As an early investor, Vertex Ventures China is confident in Juli's next steps to consolidate its leadership position and strategic expansion.

Yang Zhao, Partner at K2VC, stated that Juli Xinfang is a pioneer in China's new home direct sales space. The team has achieved a complete closed loop from online traffic to offline orders through meticulous data optimization, while combining high-quality consultant services to provide users with a superior and efficient new home buying experience. K2VC is bullish on Juli Xinfang's continued innovation and development in the real estate sector over the long term.

At the event, numerous industry guests also engaged in in-depth discussions around the development of new home e-commerce and how to build a one-stop home buying service ecosystem. Dr. Yang Xianling, renowned economist and founder of Kongbai, stated that the scope of internet disruption in the housing transaction market is expanding and accelerating. At the same time, technology's transformation of housing transactions is an irreversible trend, and consumer demands for user experience are rising daily.

Panel discussion

Juli Xinfang is a typical case of the perfect combination of technology and new home transactions. Leveraging the power of technology and capital, with user experience as the ultimate guiding principle, it comprehensively improves the efficiency of new home transactions and service quality in the new home sector for consumers. Wang Lizhi, General Manager of Baidu Direct, proposed that the concept of "housing is for living in, not speculation" is increasingly taking root in people's minds. From policy regulation to market sales, there are pain points and headwinds, and the real estate industry has clearly entered a new phase. Juli Xinfang's professional services and construction of a one-stop real estate service ecosystem thus become even more valuable. Based on AI technology, Baidu will rely on its powerful traffic entry points and resource advantages to continuously explore with Juli Xinfang in upgrading service quality, technological innovation, and other dimensions, jointly driving further improvements in industry efficiency, service quality, and user experience.

Ying Xiuwang, Vice President of Kujiale and General Manager of User Ecosystem Division, stated that homebuyers are gradually shifting from "buying a house" to "creating a home." Through VR technology, Kujiale's deep cooperation with Juli has brought homebuyers better online viewing experiences such as VR whole-home tours. Kujiale will continue to work hand-in-hand with Juli to bring dual upgrades in marketing and experience to the real estate industry through the power of technology.

As the national economy continues to develop, the trend of consumption upgrading further deepens, and user consumption demands are also undergoing new changes. At the same time, continuous technological progress provides new innovation space for improving real estate transaction efficiency. All of this brings new opportunities and challenges for enterprise development. Going forward, Juli Xinfang will continue to focus on the housing pain points of younger generations, through broader city coverage and extreme high-quality service, continuously improve users' home buying experience, and help realize consumers' ideals of living.