ONE2X Closes Series A, Officially Launches Conversation-Centric Video Creation Tool Medeo | Unity Ventures Portfolio
At Medeo, Talking Your Way to a Great Video
ONE2X recently announced the completion of its Series A funding round with participation from Unity Ventures, bringing its cumulative fundraising to nearly $23 million.
ONE2X was founded by a former model product lead at Moonshot AI and positions itself as a product studio for the AI era. This week, the company officially launched Medeo, an innovative and playful video creation tool.
Medeo (medeo.app) is a conversation-centric video creation tool that lets anyone tell compelling stories, share unique perspectives, and broadcast their emotions to the world — all through chat.
Through Medeo, ONE2X aims to lower the barrier to video creation. No complex expertise required — users get full control over video generation outcomes, making video creation a matter of pure creativity, zero editing.
ONE2X (Beijing Yisheng Intelligent Technology Co., Ltd.) recently announced the completion of its Series A round in mid-2024, with cumulative fundraising approaching $23 million. New investors include Qingliu Capital, Unity Ventures, and Lenovo Capital and Incubator Group, while existing shareholders Meituan Longzhu and Xiaomi co-founder Wang Chuan continued to participate. Previous investors include HSG and Baichuan.
Founded in June 2024 by a former model product lead at Moonshot AI, ONE2X's core team hails from Moonshot AI, ByteDance, Alibaba, and Kuaishou, with approximately 30 employees currently.
ONE2X focuses on AI video product development. It released a beta version of its first product, Medeo, in May this year, and has since established commercial partnerships with several top-tier AI content studios domestically. This week, ONE2X launched Medeo 1.0.
Medeo's differentiated positioning emphasizes "creative expression." Users can continuously input creative requests and revision instructions in a chat interface, much like using ChatGPT, to complete video creation. The product also supports various editing optimizations, enabling one-click generation of multiple video types.
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Great Videos, Made Through Conversation
Using Medeo, you'll find that it:
- Understands you: Deep contextual comprehension of creative intent — whether your instructions are complex and precise or simple and vague, it executes flawlessly
- Gets things done: Breaks down expressive intent into precisely targeted creative actions and executes them efficiently
- Delivers quality: Generates optimal production methods based on your needs, enabling high-quality output without professional expertise
Moreover, Medeo is a full-category video creation tool. Whether it's explainer content, knowledge sharing, news, creative shorts, animated storytelling, product marketing, TV commercials, or Hollywood-style productions — any idea can be realized within Medeo.
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The Impossible Triangle of Creation Tools
Video generation tools represent one of the most important application directions for multimodal large models today. Compared to large language models, video generation tools address more concrete problems and sit closer to commercialization.
But video production is vastly more difficult than text and images. The video modality integrates visual, auditory, temporal, spatial, and narrative dimensions — the exponentially explosive combinations of information and operations are the root cause of video creation's complexity.
Thus, video creation tools have long been trapped in an "impossible triangle" of learning curve — production cost — creative control.
In the evolution of video tools, numerous excellent products have made trade-offs within this impossible triangle:
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The Artist Product: Offers pixel-level, frame-level absolute control over video, but at the cost of extremely high learning curves and massive operational overhead, shutting out the vast majority of ordinary users.
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The Summoner Product: Video generation models like Keling AI, Veo, and Sora dramatically lowered the barrier to acquiring video assets, but cannot precisely control generation outcomes. Users must also switch between different tools like Gemini, Midjourney, and Sora — long workflows that wear down the edges of creativity.
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The Factory Owner Product: Combines multiple generation capabilities into fixed workflows or Agent frameworks, automatically executing production based on analysis of user intent. However, the relentless pursuit of cost efficiency introduces design barriers and rigidified outputs. Users end up as efficiency-obsessed video factory managers rather than freely expressing creative artists.
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Medeo: Sealing Complexity Behind Language
ONE2X encapsulates creative complexity within simple conversation, building an entirely new product architecture that breaks through the "impossible triangle" of creation tools. The system consists of three components:
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Medeo DSL: ONE2X defined a Domain-Specific Language capable of precisely describing video content and production methods, bridging fuzzy natural language with precise video operations.
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Context System: A context system comprising toolsets, production methods, and proprietary know-how databases, ensuring every conversation and generation is supplemented with the most efficient token information — achieving better results at lower cost.
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Environment: Rather than building traditional static software interfaces, ONE2X constructs an actionable environment for users and AI with explicit reward functions, enabling the system to self-iterate.
ONE2X calls this framework the Generative System (Gensystem). Through this system, Medeo achieves reduced operational barriers and learning costs, precise language-based control over operations, and collaborative video creation with AI.
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Lowered operational barriers and learning costs: Compared to Artist products, users need not learn any complex interfaces or operations — only intuitively express their creative intent.
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Precise intent-based control over operations: Compared to Summoner products, any user intent can be accurately associated with all video operations for more precise control over outcomes.
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Flexible creative intervention, goodbye to manual labor: Compared to Factory Owner products, users can intervene in creation at any time through simple, continuous conversation, replacing tedious, repetitive processing.
Medeo will redefine the relationship between creators and tools in the AI era, using the Generative System to grant humans unlimited rights of expression.
ONE2X believes this is the true future of human-AI collaboration: powerful, intuitive, and perfectly aligned with humanity's core creative impulses. Every person's story deserves to be seen.
