Chenfeng Information Raises $20 Million in Series B; Oasis Capital Increases Stake for Four Consecutive Rounds | Oasis Vitality

Chenfeng Information, a company focused on SCRM enterprise services, announced it has raised $20 million in Series B funding. This round was led by Hillhouse, with Yuanjing Capital as a co-investor, and follow-on participation from existing shareholders Source Code Capital and Oasis Capital. This marks Chenfeng's fourth disclosed financing this year. Oasis Capital led the angel round and has continued to increase its stake across all four rounds. Such rapid fundraising progress reflects not only capital markets' strong confidence in Chenfeng, but also fully validates the company's leadership position in the SCRM services sector.

Total funding exceeds 200 million RMB, with top-tier product capabilities driving rapid growth

This year, Chenfeng disclosed its angel, Pre-A, and Series A rounds completed in September 2019, April 2020, and June 2020 respectively, raising 10 million RMB, $4 million, and $6 million. Investors included Source Code Capital, Oasis Capital, Yunex (formerly Twilio China), and other technology-focused investment institutions and well-known entrepreneurs. With this additional $20 million Series B, Chenfeng's cumulative funding has surpassed 200 million RMB. Since its founding in 2019, Chenfeng has rapidly grown into a high-tech enterprise with 14 departments and over 300 employees, built on WeCom-based SCRM services. Beyond its Beijing headquarters, the company has established branches in Chengdu, Guangzhou, Shenzhen, Shanghai, Xiamen, and Shandong, with service coverage extending nationwide. To date, Chenfeng serves more than 5,000 enterprise clients across over 30 industries including financial insurance, education and training, medical aesthetics, retail e-commerce, lifestyle services, technology, and traditional manufacturing. Recognized for its outstanding performance in private traffic operation and enterprise digital transformation, Chenfeng won two major awards at the 2020 China Enterprise Service Annual Conference: "2020 China SCRM Enterprise of the Year" and "2020 China SCRM Excellence in Product Award." Behind this rapid growth lies industry-leading technical strength. Chenfeng maintains an R&D team of over 100 people, with core technical leaders each having more than ten years of development experience — a scale rarely seen among WeCom SCRM service providers.

Cai Zhibin, founder and CEO of Chenfeng Information, stated: "Chenfeng's development stems from our absolute technological advantage. This funding round will primarily go toward product R&D and market expansion. On the foundation of further extending our technical and product advantages, we will provide more enterprises with personalized, customized private traffic operation and digital transformation solutions — fueling growth and lightening the burden of transformation."

One-stop private traffic operation platform, powering sustained rapid growth for enterprises

This year, the ongoing pandemic has acted as a catalyst, exposing operational weaknesses in businesses. Companies with low risk tolerance and low digital maturity have found themselves at a loss in the new market environment, with some even facing collapse. Private traffic and digitalization have become industry-wide trends this year, with related demand surging. In fact, following major trends is the common choice for most businesses. Yet how to effectively operate private traffic and achieve seamless digital transformation remains a puzzle for the majority. Addressing this market reality, Chenfeng leveraged the WeCom open ecosystem to pioneer a one-stop private traffic operation platform — Chenfeng SCRM — embodying WeCom's "people as service" philosophy. The platform helps enterprises connect six key marketing loops: customer acquisition, persona building, communication efficiency, customer filtering, precision conversion, and transaction analysis — enabling refined private traffic operations and digital transformation. Chenfeng recently launched practical features including online storefronts, group buying, coupons, and marketing裂变 campaigns. These not only meet the urgent needs of traditional brick-and-mortar stores for online operations, but also drive rapid growth in customer resources and significant increases in conversions and repurchases through promotional offers and viral customer acquisition tactics. Building on its comprehensive product functionality, Chenfeng also provides customized solution consulting tailored to the specific pain points of different industries, ensuring every individual enterprise can benefit from digital marketing dividends. The pandemic's impact this year has served as a thorough education for all industries on the trends of private traffic and digitalization — demand will undoubtedly surge again in 2021. As a pioneer in China's SCRM enterprise services and a leader in the SCRM services track, Chenfeng will accelerate product upgrades through greater R&D investment, using refined products and meticulous services to help enterprises expand their private traffic pools and achieve sustained, rapid revenue growth.

Oasis Capital is a new-generation Chinese venture capital firm dedicated to discovering the most vital entrepreneurs of the coming decade and growing alongside them to create long-term value. "Championing vitality" is Oasis Capital's vision and mission. This vitality represents both the direction of structural transformation in the era and the resilience and evolutionary power of entrepreneurs. Oasis Capital focuses on early and growth-stage investments, with individual checks ranging from $3 million to $30 million, concentrating on technology-enabled services in education, healthcare, and enterprise services to support China's technology-driven new service upgrade.