AeroBand Closes Nearly 100 Million Yuan Series A Round, Leading the Future of Smart Instruments Through Technology | Oasis Vitality

Recently, Shenzhen Dairui Technology Co., Ltd.'s brand AeroBand (hereinafter referred to as "AeroBand") announced the completion of a nearly 100 million RMB Series A funding round. This round was jointly invested by Matrix Partners China, Oasis Capital, Guotai Haitong Securities, and other institutions, with existing shareholder FreeS Fund continuing to add to its investment. LightSource Capital served as the exclusive financial advisor.

The proceeds from this round will primarily be used to deepen R&D of core smart instrument technologies, accelerate the expansion of its next-generation product portfolio, strengthen global localized operations and brand channel development, and recruit top-tier R&D, product, and marketing talent with international vision — all aimed at comprehensively enhancing the company's global competitiveness. This financing marks a new phase of scaled, brand-driven development for the smart instrument sector, injecting fresh momentum into the technological integration and industrial upgrading of global music consumer electronics and spiritual-cultural consumption.

AeroBand founder Yafeng Niu stated: "The core contradiction AeroBand aims to solve is the gap between people's growing spiritual needs and the lack of healthy emotional outlets. Music should be the most natural form of expression, but the barrier to entry of traditional instruments causes too many people to give up before they've even started. What we've been doing for the past decade is using technology to lower that barrier, bit by bit. We've built three core capabilities: global user demand discovery, software-hardware integrated product definition, and interdisciplinary digital instrument technology. Our vision is to become a world-class smart instrument brand beloved globally, enabling more people to express themselves through music."

Ivy Li, Partner at Oasis Capital, said: "We are honored to participate in AeroBand's current funding round and to accompany the company's future growth. Oasis Capital has long focused on AI-driven technology and global innovation. As intelligence continues to evolve, the market demand for 'music creation for everyone' is exploding. The AeroBand team has precisely identified this trend. Through exceptional product innovation, they have elevated the stringless guitar from a 'novelty toy' to a 'tech instrument,' demonstrating profound insight and efficient execution in user positioning and global operations. We firmly believe that AeroBand has the capability to continue leading the industry, becoming the gateway that defines next-generation digital music creation and sharing, and bringing transformative, era-defining experiences to music lovers worldwide."

Founded in 2016, AeroBand is an innovative leader in the global smart instrument field. Leveraging ten years of accumulated global channel resources, a mature technology R&D system, and precise user demand insights, AeroBand has built a multi-category smart instrument product portfolio covering guitar, drums, and more, while establishing an integrated global brand operation system of "content + marketing + channels," becoming a core benchmark in the smart instrument track.

Breaking Through with Technology, Leading Musical Expression

The AeroBand story began with a group of invention-loving geeks.

Founder Yafeng Niu holds a master's degree in Control Science and Engineering from the University of Science and Technology Beijing, and is committed to leading cross-innovation at the intersection of music and technology. In 2015, while learning guitar, the team noticed how prohibitively high the barrier to entry was for traditional instruments, sparking the idea of "using technology to transform instruments."

In 2016, Beijing Dairui Technology Co., Ltd. — AeroBand's parent company — was formally established with a clear strategic positioning: to provide non-professional enthusiasts interested in instruments with a software-hardware-content platform that lowers the barrier to pursuing their passion, enables easier emotional expression, and supports self-improvement. It aimed to solve not just the "difficult to learn" problem, but also a series of pain points that deter ordinary people: lack of portability, noise disturbing neighbors, absence of immediate feedback, and more.

To realize this vision, AeroBand independently developed a full-stack software-hardware integrated system combining sensor technology, acoustic technology, and audio synthesis technology, successfully digitizing traditional instruments like guitar and drums. It has already achieved multiple industry firsts: the world's first fully digital smart guitar, and the first smart motion-sensing drum kit. Its core products, with breakthrough advantages including extremely low learning curve, high portability, immersive interactive experience, and professional-grade instrument performance, systematically address the core pain points that have long plagued users of traditional instruments, allowing zero-experience users to quickly gain the joy of music while also enabling continuous advancement to achieve the playing experience and sense of accomplishment of real instruments.

The extreme experience enabled by technology has allowed AeroBand to rapidly win broad recognition in global markets.

Since its core products launched in 2024, AeroBand has helped hundreds of thousands of users reignite their passion for guitar, with cumulative user playtime exceeding 1.4 million hours. As of 2025, the brand has accumulated nearly 2 billion global impressions, 2.4 million social media followers, and products covering over 200 countries and regions worldwide. Behind these numbers, AeroBand's mission of "enabling more people to express themselves through music" is gradually becoming reality.

Spiritual Consumption Upgrading, Smart Instruments Face a Historic Window

The sector AeroBand is deeply cultivating sits at a structural opportunity window. The traditional instrument market exceeds $20 billion, with guitar alone reaching over $12 billion — the most widely played instrument category globally. But this market has long harbored a fundamental contradiction: many want to learn instruments, yet few persist. High learning costs and usage barriers shut the vast majority of interested users out. The smart instrument market targeting non-professional mass consumers currently remains at extremely low penetration levels, with potential for ten- to twenty-fold growth in coming years.

Meanwhile, broader macro trends are forming resonance. As material living standards continue to rise, consumers' spiritual needs grow increasingly urgent — not merely entertainment, but genuinely creative, participatory emotional outlets for self-expression. Music is among the most universally resonant forms. The digitization and intelligentization of instruments is also becoming a core track where global consumer electronics and cultural-entertainment deeply converge, with revolutionary advantages in technological cross-innovation, experience reconstruction, and scenario extension. It is regarded as the core engine driving transformation and upgrading of the traditional instrument industry, and a key enabler of popularizing and democratizing music culture.

Ten Years of Grinding One Sword, Three Core Capabilities Building Competitive Moats

Through nearly a decade of entrepreneurship, the AeroBand team has distilled its cultural core: More Authentic, More Passionate, More Enduring.

This is not a slogan, but a choice: in an era pursuing quick monetization and rapid growth, choosing to truly make products users love, choosing to treat "enabling more people to express themselves through music" as something worth long-term commitment. Through nearly ten years of continuous refinement and iteration, the company has formed difficult-to-replicate core competitiveness across three dimensions:

First, global user demand discovery capability. The company deeply understands differences in how users across cultural circles emotionally express themselves through music and their consumption habits — a foundational capability for emotional-value products to achieve global localized落地.

Second, software-hardware deeply integrated product definition capability. Through continuous iteration across five to six products, the company has accumulated a complete product definition system spanning sensor hardware, acoustic systems, and digital interactive experiences.

Third, content-driven global brand operation capability. The company established early a brand exposure matrix centered on social media content, achieving efficient conversion through independent sites and Amazon and other channels, forming a "content + marketing + channels" integrated global operation flywheel.

Following this funding round, AeroBand will focus investment on new product R&D, accelerate global market expansion and promotion, and build core talent pipelines, accelerating toward its strategic goal of becoming a leading global consumer smart instrument brand. It will drive the entire instrument industry toward intelligentization, democratization, and globalization, making music an accessible form of emotional expression in everyday life.

What do you think vitality is?

Listening to the most authentic voice within, thereby igniting a passion for life, and lighting up your own beam.

— Yafeng Niu, Founder of AeroBand