Chenfeng Information Closes Series A Round, Oasis Capital Invests for Third Consecutive Round | Oasis Vitality

Deep digitization that empowers a "human-centric" supply chain upgrade is a core focus of Oasis Capital's concentrated bets.

Chunfeng Information, a leading domestic SCRM service provider, recently completed a nearly $10 million Series A round led by Source Code Capital, with existing investor Oasis Capital continuing to participate. In less than a year, Chunfeng has raised 100 million RMB across angel, Pre-A, and Series A rounds. The Pre-A round was co-led by Oasis Capital, the founding team, and well-known entrepreneurs; the angel round was co-led by Oasis Capital and Yunhu Technology. Chunfeng stated that following this round, the company will further refine its product to form an application闭环, fill capability gaps, and rapidly expand its market presence.

As the internet industry evolves, the broader trend of digital transformation is tangibly driving the upgrade of marketing in China. By the end of 2019, WeCom had served over 2.5 million real enterprises, including 80% of China's Fortune 500 companies. Private-domain traffic operations built on WeCom have become critical for companies to break through competitive bottlenecks. That same year, Chunfeng Information was founded as a high-tech enterprise leveraging AI and big data to provide intelligent sales management and marketing systems for businesses. CEO Zhibin Cai previously worked at IBM and later founded Ronglian Qimo, where he led the independent R&D of its technology platform.

Chunfeng's SCRM intelligent marketing system targets the current private-domain traffic opportunity, deeply integrating social operations with customer relationship management to propose an entirely new digital marketing solution. Beyond standard CRM functions — lead management, sales opportunities, sales forecasting, order management, and sales collaboration — the system leverages WeCom's full connectivity with WeChat to enable WeChat friend management and data analysis of related information, providing end-to-end, multi-channel oversight of sales rep behavior. By analyzing sales communications with customers, material access patterns, and Moments engagement, Chunfeng SCRM uses algorithms to identify and prioritize high-intent leads for sales reps to follow up on, enabling truly precision marketing and conversion that significantly boosts close rates.

Chunfeng focuses on providing SCRM tools and services for industries with high average order values and long sales cycles. Its flagship product is a "one-stop private-domain traffic operation platform" covering marketing acquisition, IP building, communication efficiency, customer filtering, conversion, and transaction analysis.

For customized client needs, Chunfeng also develops tailored functional modules for key scenarios — for example, on-site check-in, video recording, and reception allocation for real estate clients. Currently, Chunfeng charges subscription fees based on sales team size, offering annual standard and enterprise tiers. It covers industries including education, retail, automotive, furniture, and real estate, serving both enterprises and some agency operators. Revenue this year is expected to reach tens of millions of RMB.

Chunfeng SCRM offers enterprise clients dozens of marketing functions

Chunfeng Information founder Zhibin Cai believes that with tens of millions of sales practitioners in China, the sales department has historically been where every company faces the highest turnover, widest income disparity, and toughest hiring challenges. Chunfeng hopes to empower enterprise sales teams, enabling good sales management methods, training approaches, and sales experience to be replicated and made accessible to the majority of SMEs, making their sales work simpler. Serving SME clients effectively hinges on three critical elements: service, product, and technology. "Product is one part, service is another, and technology is the guarantee for the product. Regardless of how these three are weighted, what matters most is whether you can create genuine value for customers." To date, Chunfeng Information has served over 5,000 enterprises across more than 30 industries including financial insurance, education and training, medical and aesthetic medicine, retail and e-commerce, lifestyle services, technology and internet, and traditional manufacturing — becoming a representative of enterprise service providers empowering industry-wide business development. The pandemic has accelerated the digitalization and online migration of consumer behavior, making private-domain traffic monetization a core imperative for business operations, which in turn has propelled China's SCRM market into a new phase of growth opportunities. Looking ahead, with the dual support of capital and industry resources, Chunfeng Information is positioned to help enterprises drive a significant transformation in digital marketing approaches. On the team front, Chunfeng Information currently has approximately 300 people, primarily in R&D, sales, and operations. Following this funding round, Chunfeng will continue refining its product, completing the application-layer闭环, expanding mini-program and other application functionalities, and filling product gaps. On market strategy, Chunfeng will maintain rapid market execution, developing solutions for more industries and scenarios.

Oasis Capital is a new-generation venture capital firm in China, dedicated to discovering the most vital entrepreneurs of the next decade and growing alongside them to create long-term value. "Championing Vitality" is Oasis's vision and mission. This vitality is both the direction of structural transformation in the era and the resilience and evolutionary power of entrepreneurs. Oasis Capital focuses on early and growth-stage investments, with check sizes ranging from $3 million to $30 million, concentrating on education, healthcare, enterprise services, and other technology-enabled service sectors, supporting China's new service upgrade driven by technology.