CreativeFitting Founder Zhu Jiang: Building a Super Content Platform for the AI Era — Fundraising and Self-Sustaining Revenue Must Go Hand in Hand

In this episode of ZhenTalk, we invited Jiang Zhu, founder and CEO of CreativeFitting (Jingying Technology), to join us in exploring the rise and evolution of super content platforms in the AIGC era.

In our fast-paced modern lives, short dramas have become the ideal choice for users' fragmented time, offering complete narrative experiences in compact, bite-sized formats. Meanwhile, the rapid advancement of AI technology has brought unprecedented opportunities to content creation — not merely technological breakthroughs, but profound transformations in user experience and business models.

Jiang Zhu graduated from the Computer Science department of Shanghai Jiao Tong University. After graduation, he joined the smartphone startup TouchPal, where he worked across engineering, product, business, and marketing roles, growing from an intern to a founding partner who rang the bell at the company's IPO. In 2019, he led a team at TouchPal to build a consumer-facing product from scratch — Crazy Reading Novels — growing it from zero to 10 million DAU and 20 million MAU in just a year and a half. In 2021, he set out again, founding CreativeFitting (Jingying Technology) with the vision of becoming the world's largest AIGC content platform. That same year, ZhenFund invested in CreativeFitting's angel round. He led his team to land an AI short drama, Five Brothers, on the short drama box office bestseller list, and has been continuously searching for the technical and generative pathways to quality content.

What makes a good AI production? How do AI and human-created short dramas differ? How can AI creation optimize commercial value? And what imaginative visions for the future? As AI short dramas rise, how will they expand the boundaries of our imagination? In these uncertain times, let's accelerate the arrival of the future together.

02:25 The next entertainment super content platform in the AI era 03:26 Biological evolution in the Cambrian explosion: the survival strategy of the generalized trilobite 07:22 Content is king: good stories and good expression 09:57 User-demand-driven AI-generated multimodal information: immersive content, emotional anchors, experiencing different worlds 12:43 Human-created short dramas as user cold start and AI short drama benchmark 14:51 Domestic and international short drama aesthetics: the cultural differences of "domineering CEOs" 16:29 AI creation achieving cost reduction and efficiency gains, using serialization to validate the market 18:14 Strategic roadmap: technology anchor points, commercial scenarios, rapid change 20:12 AI short drama is the most important milestone today 23:01 Maximizing the triangle: quality, efficiency, and controllable costs 25:29 The advantages of building a company during rapid generative AI evolution 26:49 What doesn't change amid all the change: understanding AI entertainment 27:48 The AI entertainment super content platform: entertainment content experiences you can watch, chat with, and play 28:13 Cross-modal development with AI participating in the world of imagination 29:09 The relationship between humans and AI in entertainment: product design, is entertainment for people or for AI? 30:07 The materialization of Westworld, a self-sustaining world of imagination 31:30 The creative soul born from flashes of inspiration, with AI pushing forward exploration 32:38 A small number of 3D films capture most box office revenue: market demand exists, but costs are high 33:30 AI lowers the barrier to imagination, and also lowers commercial risk 35:10 Recommendation algorithms changed the efficiency of information distribution in this world 35:33 There's no such thing as involution; let's explore together and accelerate the future's arrival

Executive Producers: Jiamin, Cindy, Wendi

Post-production: Yining Audio

ZhenTalk is a general business podcast produced by ZhenFund, where the ZhenFund investment team shares the latest hot topics and industry insights with leading figures across various fields.

Founded in 2011, ZhenFund is one of China's earliest angel investment institutions. Since its inception, ZhenFund has been actively seeking out the most outstanding entrepreneurial teams and era-defining investment opportunities in artificial intelligence, chips and semiconductors, robotics and hardware, healthcare, enterprise services, new energy, cross-border expansion, and consumer lifestyle.

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