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Dianping

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Dianping is a Chinese restaurant review and local services platform founded by Zhang Tao, who in its early years personally researched and录入 restaurant information from library archives and media listings to build up the site's database . The company spent roughly seven years digitizing restaurant supply—getting merchant information online—before smartphone GPS capabilities made that data newly valuable for location-based searches . In 2015, Dianping merged with Meituan, which had focused more on demand-side digitization through group-buying discounts; the combination created a "super platform" by fusing highly dataized supply with highly dataized demand . Post-merger, the Dianping brand and its accumulated restaurant data became a core component of what is now Meituan-Dianping, the trillion-RMB market cap services giant . The founders of Dianping are also listed among the entrepreneur-investors who back Gaorong Ventures .

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