GoPro, Inc.

GoPro, Inc. is an American action camera company widely regarded as the pioneer that created the action camera category. In a 2024 interview, NuMiao's Li Nan cited GoPro alongside DJI and Insta360 as one of the few consumer electronics brands with genuinely good taste and restrained marketing posture .

The company's market position has drawn direct challenge from Chinese rivals. Insta360 founder Liu Jingkang described GoPro as the "old master" (老师傅) who invented the category, while framing his own company's ambition to compete as natural for a younger player . Liu noted that by the first quarter of 2024, comparing financials revealed what Insta360 saw as significant opportunity against GoPro . Insta360's origins trace partly to GoPro itself — Liu recalled how watching GoPro's IPO promotional video in 2014, while coding in his office late at night, planted the seed that eventually led his company into the action camera segment three years later .