GuoXiaomei
果小美
GuoXiaomei (果小美) was an office "new retail" startup founded by Limin Yan (阎利珉), the former general manager of Alibaba's Juhuasuan group-buying platform, with the stated ambition of building China's largest office retail network — essentially unmanned convenience shelves inside workplaces . FreeS Fund (峰瑞资本) invested in 2017, and per Li Feng's own account, what drew the fund in was less the format than Yan himself: a decade of internet product and e-commerce operations experience, with strengths in supply-chain integration and scaled operations . The company appeared in FreeS's consumer portfolio lists alongside names like Three Squirrels, Xinliangji, and VPhoto , and Yan spoke at the fund's 2017–2018 CEO gatherings . Note that elsewhere's corpus only covers GuoXiaomei through 2017–2018 vintage FreeS materials — its later trajectory isn't covered here.
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Coverage
Spend Your Summer Mastering VC Skills | "Fengshen Rankings" Season 3 Recruitment
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FreeS Fund Is Hiring a PR Lead | Join Us and Make Impact Visible
Welcome aboard.
创业永处战时,11位CEO谈人性、谋虑与担当 | 2018峰瑞CEO年会回顾
除了不放弃,还要有逆流而上的能力。
Go Explore, Go Strive, Go Persist | 2018 FreeS Fund CEO Annual Meeting Recap
Here, you'll meet more fellow travelers.
The Last "FreeS Fund Family Update" of 2017 | FreeS Fund Bulletin · December
After a year of trudging forward, may you find more fellow travelers here.
New Retail Entrepreneurship: Move Fast, Fight Hard, and Cultivate with Care | FreeS Talk
Fresh observations on office unmanned shelves, home furnishings, matcha, and personal care.
The holiday is just around the corner, and we want to share six pieces of good news with you | FreeS Fund Chalkboard · September
Looking forward to crossing paths with more innovators and the extraordinary.
Li Feng Column | How I Think About Consumption Upgrades and New Retail: Lessons from Lipton 120 Years Ago, Walmart 50 Years Ago, and MUJI 30 Years Ago
Industry chain foundations + new lifestyles = ?







