Hailuo

Hailuo is a product launched by MiniMax, positioned among the company's more tool-oriented offerings . MiniMax's leadership has described Hailuo as a product they are actively refining with new features to build user stickiness and differentiation before scaling paid acquisition, reflecting skepticism about consumer loyalty in today's AI product landscape . The product sits within a portfolio that includes overseas AI character-play app Talkie and domestic companion-chat app Xingye .

MiniMax itself was, as of 2024, the earliest-founded and fastest-moving among China's seven major large-model startups in terms of C-end productization and commercialization, processing 3 billion daily interactions across its products and platform partners . The company released video generation model abab-video-01 in August 2024, entering an increasingly crowded赛道 that by late 2024 included Kuaishou's Keling, Luma AI, and later entrants like Google's Veo 2 .