Jordan Luo

Jordan Luo (罗辉德) is the founder and chairman of Jordan & Judy, a home-goods brand he built from a small factory into a six-factory, 3,000-plus-employee operation supplying global markets and serving as one of Miniso's largest suppliers . With 14 years in creative lifestyle products, he pivoted the business toward building its own brand and filing patents, aiming for "extreme cost-performance" through bulk raw-material purchasing, high-quality export-to-Japan manufacturing capabilities, and multi-category production efficiency . He appeared at FreeS Fund CEO annual meetings in 2018 and 2019 as a representative consumer-sector founder, joining panels on brand moats and post-red-era breakthrough strategies alongside peers from Three Squirrels, Zhong Xue Gao, and Sanshengban Coffee .