Juhuasuan
聚划算
Juhuasuan (聚划算) is Alibaba's group-buying platform, launched in 2010 and operated within Taobao/Tmall. Per a Frees Fund piece, it grew fast — over 10 billion RMB in transaction volume by 2011, roughly half of China's entire group-buying market that year, rising to 20.75 billion in 2012 and 35.4 billion in 2013 — and by 2019 it was carrying Alibaba's push into lower-tier markets. Its strength sits on Alibaba's full chain of merchants, brands, and consumers: it helps sellers with customer acquisition and marketing while surfacing discounted goods to users.
The piece also notes that "Juhuasuan" has since become generic — deep-discount flash-sale sections under that name now appear on e-commerce platforms of all sizes, in the form of limited-time deals and brand subsidies.
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Coverage
Chen Yaochang: World Factory + Social Media + Talent — More and More Global Brands Will Emerge from China | Ronghui
Over the next five years, we're bound to see more and more international consumer brands emerging from China.
Where Does Live E-Commerce End? | Frees Fund
Live commerce is the outcome, not the goal.
From Wind Rising to Wind Calming: Is Live E-Commerce a Feature or a Business Model? (Part 1) | Frees Fund
The Evolution of Livestreaming: From Esports and Showrooms to Juhuasuan
