Keep

Keep is a Chinese online fitness platform founded by Ning Wang, who serves as its founder and CEO . The company launched its app in 2015 and has grown into what 5Y Capital described as China's largest online fitness platform by 2022, with 36.4 million average monthly active users generating 2.1 billion workout sessions annually .

Keep went public on the Hong Kong Stock Exchange in July 2023, raising funds at a market capitalization of HK$15.93 billion on its first trading day . 5Y Capital, an early backer, led Keep's Series C round in 2016 and continued to invest through subsequent rounds .

The company has evolved from a fitness video content library toward positioning itself as an AI-powered health management service. In April 2026, Keep released version 9.0 alongside Keepace.ai, a large language model purpose-built for sports and health scenarios, leveraging a decade of accumulated data from over 400 million registered users and 14 billion exercise records . The company reported turning profitable in 2025 with adjusted net profit of RMB 25.22 million .

Keep's business spans three main segments: online content (live and recorded classes), consumer products (smart hardware, apparel, and health food), and other services including advertising and its Keepland fitness centers . The company has also formed strategic partnerships with brands including OPPO and Garmin .