Liaoyuan Zhang
章燎原
Liaoyuan Zhang is the founder and CEO of Three Squirrels (三只松鼠), the Chinese snack brand he started in 2012 at age 36 and built into a billion-yuan company within seven years . Known as "Squirrel Dad" (松鼠老爹), he led the company through its IPO and into what FreeS Fund described as a "post-10-billion" phase by 2021, confronting the challenge of decentralizing e-commerce traffic while pursuing offline distribution and a narrower focus on nuts . Li Feng of FreeS Fund, an early investor who committed 10 million RMB after a four-hour first meeting, called their relationship one of the fund's most "focused and long-lasting" partnerships .
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Coverage
A Conversation with Zhang Liaoyuan: Two Years After IPO, How Is Three Squirrels Thinking About What's Next? | FreeS Fund Interview
What is Zhang Liaoyao's ultimate battleground for brands?
峰瑞资本·How to Understand the Divergence Between Chinese and American Development Models, and Find China-Based Startup Opportunities? | Li Feng Column
Why "Spring" Remains Elusive for SaaS, and the Root of US-China Startup Differences
峰瑞资本·What Makes the Low-ABV Alcohol Markets in China, the US, and Japan So Different? | FreeS Research
Where does China's unique opportunity lie?
峰瑞资本·Zhang Liaoyuan of Three Squirrels: A Once-in-20-Years Brand Opportunity — How to Win in Three Steps | FreeS Fund 2020 CEO Annual Meeting
Three Squirrels' New Strategy for the Next Eight Years
峰瑞资本·How did Saturnbird surpass Nestlé and Starbucks to become No. 1 in the instant beverage category during 618? | Frees Fund — Learning from Investment
From 7-Eleven, Zhou Hei Ya, Three Squirrels, and Saturnbird: Understanding the Fundamentals of Consumer Goods Entrepreneurship
峰瑞资本·Tang Ning x Li Feng: Tech Won't Replace You — Your Competitors Who Master Tech Will | FreeS Fund Business School
How do you cultivate the ability to spot future trends amid uncertainty?
峰瑞资本·The New Era of "Good Companies" After the Pandemic | Frees Fund
Industry Outlook for 2020 Amid the Pandemic
峰瑞资本·IPOs, Top 50 Best Returns, New Breakthroughs in Rocket Technology... 23 Milestones and 11 Reflections | FreeS Fund Blackboard · July
Do what's right, not what's easy.
峰瑞资本·Li Feng Column 14: Why Should We Thank Chinese Manufacturing?
Does Xiaomi or Three Squirrels Need to Build Their Own Factories?
峰瑞资本·Li Feng in Conversation with Larry Zhang: Reflections on Three Squirrels' IPO
The ultimate outcome of business is a choice of values.
峰瑞资本·Li Feng's speech at Three Squirrels' IPO ceremony: The times make the enterprise; good people can make money
Go get 'em, Three Squirrels!
峰瑞资本·Four Companies Close New Funding Rounds, Five Reach New Milestones, Plus Two Celebrations | FreeS Fund Monthly · March
Do what's right, not what's easy.
峰瑞资本·1.39 Billion Consumers No Longer March in Lockstep: How Should Brands Tell Their "China Story"? | FreeS Fund Business School
A sense of timeliness + Chinese elements + clear values = a great Chinese story.
峰瑞资本·Deep Talk for 4.5 Hours, 10,000-Word Essential: A Conversation with Three Squirrels' Zhang Liaoyuan (Part 2): Every Stage Is a Race Against Speed and Time
Only someone who has weathered two eras can truly call themselves an entrepreneur.
峰瑞资本·A Conversation with Liaoyuan Zhang (Part 1): Three Squirrels' Comeback Battle | FreeS Fund Business School
What is the right path when a company's growth stalls?
峰瑞资本·Top 5/15/50/100, Going Global to India, Teaming Up with Tencent on IVI... 13 Takeaways and 8 Insights | FreeS Chalkboard · August
"Choose the more long-term path, even if it's the harder one."
峰瑞资本·创业永处战时，11位CEO谈人性、谋虑与担当 | 2018峰瑞CEO年会回顾
除了不放弃，还要有逆流而上的能力。
峰瑞资本·Go Explore, Go Strive, Go Persist | 2018 FreeS Fund CEO Annual Meeting Recap
Here, you'll meet more fellow travelers.
峰瑞资本·Shopping as Self-Expression: Can New Retail Win Over the Rebellious New Generation? | FreeS Fund Business School
Are you also an "urban wanderer with some financial means"?
峰瑞资本·
