Meili United
美丽联合
Meili United (美丽联合集团) is a Chinese e-commerce company whose flagship platform is MOGU (蘑菇街), a fashion-focused live-streaming and short-video commerce site . Qi Chen (陈琪) has served as CEO since at least 2017, when he described the company's strategy as combining content with commerce to differentiate from generic live-streaming plays . The company was listed on the NYSE under the ticker MOGU , and counted Source Code Capital among its backers . The most recent material in elsewhere's corpus dates to 2020, so the profile above reflects that period .
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Coverage
Let's meet today — I'll be waiting for you at the Shenzhen office!
Source Code Capital's Shenzhen office is now officially open, embedding itself at the cutting edge of South China's tech innovation and riding the new wave of smart manufacturing!
Source Code Capital announced that Wei Wang has officially joined as a partner.
After joining, Wang Wei will support Source Code Capital's portfolio companies on capital markets matters, drawing on his years of experience to empower companies with capital markets development needs.
Source Code Capital Closes RMB 3.8 Billion for Fourth RMB Fund
Late-stage investment, qualitative transformation, organizational capability
Source Code Capital Wins Multiple Awards in Zero2IPO's 2020 China Equity Investment Annual Rankings
Create Lasting, Real Value
Forbes Releases Major Rankings, Source Code Capital's Yi Cao and Yungang Huang Make the List
Create lasting, real value.
Source Code Capital and Portfolio Companies Win Multiple Awards at 36Kr's 2018 "King of New Economy"
The King of the New Economy — let us see the future.
3 Companies Close Funding Rounds, 5 Named to 2018 China Future Unicorn List | Source Code Capital Monthly · July
【Ma Hui Journal】Here we record the small steps forward of our friends, share the joy of growth, and look forward to an even brighter future.
5 Companies Raise Funding, Several Make China's Top 100 Unicorns List | Code Meet Journal · March
【Source Code Capital Chronicle】A place to record the small steps forward of our team members, share the joy of growth, and look toward an even brighter future.
6 Companies Close Funding Rounds, 2 Make Latest Global Unicorn List | Source Code Capital Monthly · January
【Ma Hui Journal】A place to record the small steps forward, share the joy of growth, and look toward an even brighter future.
Ma Hui: Entrepreneurs' 2017 and 2018
The Founder's New Year's Intellectual Marathon
Meili United CEO Qi Chen: The Difference Between Mules and Unicorns Is Focus | 2017 Ma Hui
On April 22, at Source Code Capital's 2017 Ma Hui conference, Meili United CEO Chen Qi shared his insights on breaking through strategic dead ends, recounting the company's journey to focus its business on "combining great content with great products."










