Mujian
幕间
Mujian (幕间) is an AI-native content platform founded in 2023 by Roi, a former product lead at ByteDance and early employee at Musical.ly . The company positions itself as a "super playground" rather than a content consumption platform — a space where users create, remix, and play with AI-generated characters and worlds, with an aesthetic Roi describes as "digital maximalism" . In Crossing's framing, if Character AI represented the previous phase of human-AI relationship — chat, companionship, emotional projection — Roi's vision is the next phase: not just talking to AI, but entering an AI-driven, constantly evolving world for lighter, more fragmented, more addictive pleasure . Mujian has completed two consecutive funding rounds with total capital raised reaching the tens of millions of USD, with follow-on investment from gaming industry veterans including former NetEase VP Shaoyun and former Moonton CEO Justin Yuan . Roi herself has described the product as "a Xiaohongshu for AI interactive experiences" .
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Coverage
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