Nielsen

Nielsen is a market research company historically known for "mystery visitor" services that helped offline service chains audit service quality across thousands of locations, as described in a FreeS Fund piece from 2019 . In the Chinese market, its research reports have tracked consumer trends such as Coca-Cola's soft-drink share falling from over 50% in 2002 to 17% by 2017 . The firm has also served as a career waypoint for talent moving into Chinese startups: Surpine founder Zhao Bing worked at Nielsen after returning from US studies and before launching the functional athletic wear brand in 2022 . elsewhere's corpus does not contain more recent material on Nielsen's current business or positioning.