Ocean Engine

Ocean Engine (巨量引擎) is ByteDance's digital marketing platform, positioned as the advertising and content distribution engine behind the company's consumer apps. In 2021, it hosted brand events for emerging consumer companies organized by venture firms like Gaorong Ventures and UpHonest Capital, where its industry experts advised on digital marketing strategy . The platform has also produced market research, such as a 2020 report on China's men's beauty market that tracked male skincare content consumption trends on ByteDance's video networks . More recently, Ocean Engine's integration with Douyin has been cited as a key distribution channel for AI-generated content startups: YOOUSI, a Yunqi Capital-backed AI manhua drama company, partnered with Ocean Engine and Douyin in 2025 to produce what it described as the industry's first titles with extended lifecycles and scalable revenue through paid traffic, including one work that reportedly exceeded RMB 1 million in ad spend .