Red Star Macalline

Red Star Macalline is a Chinese home-furniture retail chain that operates on a landlord model, leasing floor space to brands rather than controlling inventory itself . In this "Red Star Macalline model," products pass through multiple intermediaries from manufacturer to consumer, a structure that FreeS Fund noted is profitable as a business model but does not maximize operational efficiency . The company has also appeared as an investor in other deals: it was a follow-on investor in internet parking startup Tingjiandan's Series B+ round in 2018 , and its retail network has served as a channel partner for smart-home brands such as Aqara . More recently, Red Star Macalline has shown up as a B-end client in metaverse and NFT applications, including virtual commemorative-badge campaigns for offline traffic attraction .