Shuo Shan
闪烁
Shuo Shan is the founder and CEO of PMPM, a domestic skincare brand whose parent company is Shanghai Shiyin E-Commerce Co., Ltd. The founding team came from Procter & Gamble with over 10,000 hours of beauty-industry experience, and Source Code Capital was its sole angel investor before pre-A and pre-A+ rounds raised in 2020. In Shan's view, building a brand should resemble a literary work that reflects the team's aesthetics, lifestyle, and values rather than merely stacking brand elements. Shan has also described the ambition to build a brand group, with different brands serving as vehicles for expressing and communicating with the world—a motivation Shan traces back to an original desire to become a film director.
Related coverage: Shan's name appears in passing in Yunqi Capital quarterlies and other portfolio coverage, though these pieces are not about Shan or PMPM.
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Coverage
MaHui | Nearly 40 MaHui Members Named to 36Kr's X·36Under36 S-Class Young Entrepreneurs List
MaHui Entrepreneurs | When Startup Life Becomes Their Way of Living
A Special, Ordinary Day
How Young Consumers Powered This Year's 618 Shopping Festival: A Look at Source Code Capital's New Consumption Bets
Seeking founders who pursue product excellence
Domestic skincare brand PMPM raises tens of millions of yuan in pre-A and pre-A+ rounds, with Source Code Capital as sole angel investor
Launched less than six months ago, it has accumulated nearly RMB 50 million in GMV, growing 100x in just over six months.
