To Summer
观夏
elsewhere's corpus doesn't carry a dedicated profile of To Summer (观夏) — the brand only shows up in passing, as a portfolio mention in two 暗涌Waves pieces on other investors. What those mentions establish: To Summer is one of the star new-consumer brands of the category-creation wave — IDG Capital backed it alongside Heytea and Genki Forest as a "category pioneer" , and at HongShan (Sequoia China), partner Hu Ruodi led or participated in its investment alongside Heytea, Guming, and Saturnbird over her 12 years at the firm . Beyond that — its founding, products, financing specifics — the corpus doesn't say, and the related coverage in the results below (L'Oréal's investment in LAN, Source Code's bet on Scentooze) concerns other fragrance and beauty brands, not To Summer itself.
AI-generated — may contain errors, please verify.
Coverage
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The early winter breeze is crisp and clear.
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