To Summer
观夏
To Summer (观夏) is a Chinese premium fragrance and lifestyle brand founded by Shen Li, built around "Oriental plant scents" and positioned as a carrier of Chinese classical aesthetics in the high-end consumer market . The brand emerged during the 2020 guochao wave, when domestic brands like Florasis and To Summer gained market recognition for tapping into traditional Chinese culture and aesthetics . To Summer has attracted backing from prominent venture investors: HongShan (formerly Sequoia China) partner Hu Ruodi led its Series A investment, and IDG Capital also invested in the brand, with IDG's Lian Meng citing it as an example of brands that emphasize aesthetic value . Shen Li was named to the Hurun China Under 35s 2024 list of entrepreneurial pioneers .
AI-generated — may contain errors, please verify.
Coverage
A24 Partner, Vercel CEO, a16z All Pre-Ordered This AI Bookmark
Create something truly compelling.
真格基金·Behind Luckin Coffee's "Coming Ashore": IDG's Gamble and New Faces
New consumption, new investment, new narratives.
暗涌Waves·First Snow, Clear Skies After Frost — Good News as Autumn Departs | Z News
The early winter breeze is crisp and clear.
真格基金·In the long winter of consumption, Hongshan wants to snap its fingers and find resonance.
Sparks mark the beginning of the next cycle.
暗涌Waves·FreeS Report 21: In Search of China's Classics and Fashion — A Study on Guochao Consumption | FreeS Research Institute
Every category will see the rise of influential guochao brands.
峰瑞资本·
