Toast, Inc.
Toast
Toast, Inc. is a restaurant-technology company founded in 2011, built around a POS system that co-founder and CEO Aman Narang describes as effectively "an operating system, the ERP for restaurants" . The company went public in 2021 at a $20 billion valuation after nine years of private growth, and as of late 2024 carried a market cap above $15 billion with $1.2 billion in annual recurring revenue and roughly 13% U.S. market share across 120,000 restaurant locations .
Toast's product suite expanded well beyond payments into online ordering, kiosks, staff scheduling, and lending through Toast Capital, which reached $1 billion in annualized loan originations . Narang frames the company as both SaaS and fintech, with the two sides reinforcing each other—payment data enables embedded finance, while software drives customer acquisition . The firm is now pushing into adjacent verticals such as grocery, convenience stores, and fuel retail, and continues to weigh enterprise and international expansion against execution risk .
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Coverage
From Rejected by VCs to a $15 Billion Market Cap: Toast CEO's 10,000-Word Entrepreneurship Manifesto | Z Talk
Every new hire at Toast must spend one quarter working in frontline sales.
20,000-Word Deep Dive on Product Sales: Clari CRO Reveals the Exclusive Rules Driving Growth Behind $4 Trillion in Revenue Management | Z Talk
As a salesperson, my job is to understand all the internal constraints within the client's organization.
12 New Trends and 12 New Growth Models in Global B2B for 2021 | Ronghui B2B Growth Camp
A look at the latest trends in the post-pandemic B2B market, and the growth strategies behind high-growth B2B companies overseas.


