Viya
薇娅
Viya (薇娅) is a Chinese livestream e-commerce host, dubbed "Taobao's No. 1 livestreamer" — during the 2018 Double 11 shopping festival she set a single-session sales record of 267 million RMB . In a 2019 conversation with Frees Fund's Li Feng, she was held up as the archetype of a new kind of brand actor: not a "traffic gateway" but a "translator" who converts consumer demand emerging on new traffic channels into supply-chain language and reshapes production accordingly — the story goes that at one product-selection meeting she rejected a beauty product on the spot for excessive preservative dosage and too little citrus extract . Beyond these appearances in Frees Fund's 2019-2021 livestream-e-commerce commentary, elsewhere's corpus carries no dedicated profile of her — no biography, agency background, or later career developments.
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Coverage
Where Is the Future of Livestream E-Commerce? Lessons from TV Shopping History for New Brand Opportunities | FreeS Research
What traits make a brand well-suited for livestream e-commerce?
How did Saturnbird surpass Nestlé and Starbucks to become No. 1 in the instant beverage category during 618? | Frees Fund — Learning from Investment
From 7-Eleven, Zhou Hei Ya, Three Squirrels, and Saturnbird: Understanding the Fundamentals of Consumer Goods Entrepreneurship
From Wind Rising to Wind Calming: Is Live E-Commerce a Feature or a Business Model? (Part 1) | Frees Fund
The Evolution of Livestreaming: From Esports and Showrooms to Juhuasuan
Liu Xinhua: How to Crack the Growth Code for Products in the Second Half of the Internet Era | Gaorong Ventures Share
A 10,000-word transcript systematically breaking down the four modules of the growth model — clarifying principles, seizing momentum, refining tactics, and reading people.
Li Feng Column 15 | How Long Can Live E-Commerce Stay Hot?
How do you judge the real value of a buzzword?
