Wandoujia
豌豆荚
Wandoujia was a Chinese mobile app distribution and content platform co-founded by Wang Junyu, who also went on to co-found Lightstream Lab (光涧) and Qingmang (轻芒) . In its later years, the company was known for an unusual employer-branding tactic: its recruitment video featured not the founders or star engineers but the office cook, using her perspective to convey the company's culture . The platform's name still surfaces in investor and product-community circles—FreeS Fund (峰瑞资本) has cited Wandoujia alumni in workshops on marketing-product integration and user-persona methodology —though elsewhere's corpus does not cover its post-2017 trajectory or current status.
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Coverage
How to Build Your Corporate Brand Strategy from 0 to 1 | FreeS Talk
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200,000 Users Love Watching People Jump on Fridges Late at Night — Who's Paying Attention to Short Video? | FreeS Fund Business School
Who's watching short videos?


