Person

Wenchao Mao

毛文超

Wenchao Mao is the co-founder of Xiaohongshu (RED), the Chinese lifestyle content platform he built alongside Qu Fang . ZhenFund backed him at the angel round when Xiaohongshu was still a "small and beautiful" product, as ZhenFund's Yusen Dai later recalled . In a 2016 talk at ZhenFund, Mao described his motivation in founder terms: wanting "to find something important enough that I'd do it even if it didn't make money, and give it my whole heart" . Under his and Qu's leadership, Xiaohongshu has taken a restrained, experiment-driven approach to AI—what 十字路口Crossing characterized as "small steps, fast iterations, multi-point trials"—treating each feature as a test of community reaction rather than a disruption to the platform's ecosystem . By 2025, that same platform had become an unlikely launchpad for China's new wave of AI entrepreneurs, with products like Manus and Flowith finding their first users there .

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Wenchao MaoPerson
毛文超
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