Xingsheng Preferred
兴盛优选
Xingsheng Preferred (兴盛优选) is a community group-buying platform that activates China's existing network of small mom-and-pop shops as self-pickup points and micro-logistics hubs, connecting them through digital networks to reduce last-mile fulfillment costs . The company operates a pull-based supply chain: orders are placed first, then procurement follows, eliminating inventory and spoilage while optimizing delivery routes for high truck utilization rates . ZhenFund partner Yin Le made an angel investment in the company after noticing a neighborhood supermarket running community group-buying during a visit to his hometown in Hunan . Xingsheng Preferred has since been cited as a proven model that could potentially be adapted for Latin American markets, where grocery delivery concepts remain less developed but command higher gross margins than in China .
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Coverage
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